Today Digital
Graduate Product Marketing Associate
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Graduate Product Marketing Associate
Graduate Product Marketing Associate – Techtelligence
Company: Today Digital Location: Manchester Office, Ancoats Working Pattern: Fully on-site Contract Type: Full-time Position Level: Graduate / Entry-Level Start Date: Immediate Remuneration: Competitive salary
About the Role
We’re seeking a curious, commercially-minded, and creative graduate to join Today Digital as our Graduate Product Marketing Associate, supporting the expansion of Techtelligence.
This role is ideal for someone eager to launch a career at the intersection of product, marketing, sales, content, and technology.
You'll collaborate closely with Commercial, Marketing, Product, and Editorial teams to define how we position, articulate, promote, and sell Techtelligence effectively. Techtelligence empowers technology vendors to understand market dynamics, audiences, competitors, and commercial opportunities. In your position, you'll translate:
- Product features
- Customer insights
- Market data
- Campaign performance
...into clear messaging, compelling marketing assets, and valuable sales enablement materials.
This role suits those passionate about technology, B2B marketing, product storytelling, and commercial strategy, looking for hands-on training in a fast-paced environment.
Responsibilities
Product Positioning & Messaging
- Assist in developing clear, customer-led product messaging across:
- Website content
- Sales materials
- Email campaigns
- Social media assets
- Presentations
- Explain Techtelligence’s value—clarifying its purpose, target audience, and market relevance—through simple, persuasive, and commercially-driven messaging.
- Collaborate with senior colleagues to reframe technical features as customer benefits and value-driven messaging.
- Maintain updated product descriptions, FAQs, one-pagers, pitch decks, and internal positioning documents.
Sales Enablement
- Create and refine sales materials to aid the Commercial team in explaining and selling Techtelligence effectively.
- Develop product one-pagers, objection-handling notes, competitor comparisons, demo scripts, and customer-facing decks.
- Capture sales team insights, including common customer questions, objections, and opportunities.
- Work with the Sales team to understand prospect priorities and align Techtelligence solutions to their needs.
Market & Competitor Research
- Conduct competitive product analysis, market trend research, customer needs evaluation, and emerging topic identification across B2B technology, marketing, sales intelligence, and media.
- Update and maintain competitor battlecards and market insight documents.
- Monitor how competitors position and promote their products in the market.
- Share findings with stakeholders to enhance messaging, marketing campaigns, and commercial discussions.
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Product Marketing Content
- Author and support diverse content genres promoting Techtelligence, including:
- Website copy
- Blog posts
- Email campaigns
- Social media posts
- Case studies
- Product updates
- Campaign assets
- Transform product changes, customer examples, and market insights into engaging prospect-facing and customer content.
- Collaborate on product explainers, demo content, launch materials, and training resources.
- Ensure accuracy, clarity, and brand alignment with Marketing and Editorial teams.
Customer Insight & Feedback
- Gather and organise customer, prospect, sales conversation, and demo feedback.
- Identify common questions, challenges, and themes influencing future messaging, product development, and marketing activities.
- Develop customer stories, testimonials, case studies, and proof points.
- Analyse customer adoption to pinpoint where Techtelligence delivers maximum value.
Campaigns & Launch Support
- Support product launches, feature rollouts, and promotional campaigns for Techtelligence.
- Help design and produce campaign assets across email, social media, web content, video, and sales platforms.
- Contribute to campaign tracking and performance reports to assess impact and drive improvements.
- Coordinate across teams to ensure timely delivery of product marketing initiatives.
Website, SEO & Digital Publishing
- Update and optimise Techtelligence website pages through content refinements.
- Create SEO-friendly headlines, meta descriptions, product copy, and landing pages.
- Publish product marketing content using WordPress and other digital tools.
- Maintain consistent, accurate, and user-friendly messaging across all digital channels.
Reporting & Performance
- Monitor product marketing content and campaign effectiveness across web traffic, email engagement, social performance, and sales activity.
- Prepare simple reports highlighting leads generated, opportunities created, and key commercial insights.
- Share insights with stakeholders to improve future campaigns, messaging, and sales tools.
Requirements
- Recent graduate or early-career professional with interests in:
- Product marketing
- Technology (especially B2B/SaaS)
- Commercial strategy
- Media, data, or insights industries
- Strong writing skills, able to simplify complex topics clearly.
- Analytical mindset and curiosity, with a thirst for understanding markets, customers, competitors, and products.
- Attention to detail, coupled with the ability to organise information effectively.
- Confidence in cross-team collaboration, with a proactive approach to asking insightful questions.
- A fast learner who does not shy away from hands-on challenges.
- Preference for those with experience or familiarity using:
- HubSpot, WordPress, Canva
- Google Analytics
- LinkedIn and AI tools (not mandatory)
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What You’ll Gain
- First-hand experience in B2B technology product marketing and commercial strategy.
- Deep understanding of how sales, marketing, product, and editorial teams synergise to bring a product to market.
- Hands-on expertise in:
- Building compelling messaging for product launches
- Crafting sales enablement tools
- Designing successful campaigns
- Writing product-focused content
- Practical training in analyzing customer, competitor, and market data to fuel product development.
- Immersive, collaborative work culture within a dynamic tech and publishing company.
Why Join Today Digital?
Today Digital is a rapidly growing B2B media and technology firm collaborating closely with globally recognised tech brands. By joining as a Graduate Product Marketing Associate, you’ll contribute directly to the success of Techtelligence—a product entering a critical stage of market adoption.
This opportunity offers: ✔ Meaningful hands-on involvement from day one, with real-world projects to accelerate your career. ✔ Direct mentorship from seasoned Commercial, Marketing, Editorial, and Product teams. ✔ Enriching work with purpose-driven innovation within a supportive, mission-focused team. ✔ A 4-day work week (Monday to Thursday) for better work-life balance—and a minimum of 9 core hours per day.
Additional Benefits:
- Private healthcare coverage
- Wellness initiatives for holistic employee well-being
- Discounts and rewards programme
- A culture that fosters growth, creativity, and impact.
If you combine commercial curiosity with communication confidence, enjoy technology, and thrive in dynamic collaboration, we’d love to welcome you to the team! Send your application today and embark on your next exciting professional chapter.
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