Help Counselling
Graphic Designer - Volunteer
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Role Overview
From initial concept through to a full suite of usable templates and guidelines, you will work with our team to understand our mission, audience, and tone of voice, translating this into a visual identity that is warm, accessible, trustworthy. This role is remote, with regular team calls.
What Difference Will You Make?
Your input to our brand and visual identity will shape how our brand interacts with clients, counsellors, and funders. With your help, we can develop our unique brand and create a cohesive brand across digital and print.
About You
- Proven experience designing brand identities from concept to full toolkit, ideally including examples in your portfolio.
- Strong skills in Adobe Creative Suite (Illustrator, Photoshop, InDesign) and/or Figma.
- Experience creating editable templates for PowerPoint/Keynote and Microsoft Office/Google Workspace tools.
- A good understanding of accessible design practices (colour contrast, legible typography, etc.).
- Excellent attention to detail and ability to work independently in a remote setting.
- Strong communication skills, with the ability to explain design decisions to non-designers.
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What Will You Be Doing?
Brand Identity Kit & Guidelines
- Develop a comprehensive brand identity kit and accompanying brand guidelines document.
- Research our mission, values, audience, and sector context to inform design decisions.
Visual Identity Assets
- Review our logo and offer improvements for it or re-design alternative options.
- Create a favicon and social media avatar/profile assets.
- Review our full colour palette (primary, secondary, and accessible/accent colours), with consideration for accessibility (contrast, colour-blindness). Update as required.
- Review our typography (headings, body copy, digital and print use) and update as required.
- Design a library of supporting graphics and imagery, including illustrations, textures, patterns, and icon sets that align with the brand's tone and aesthetic.
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Brand Usage Rules
- Work with our team to provide clear, practical guidance for anyone using the brand assets, covering
- Logo usage (clear space, minimum size, incorrect usage examples, backgrounds)
- Typography usage and hierarchy
- Colour usage and combinations
- Application across digital platforms (social media, website, email) and print
Templates & Collateral
- Produce pre-built, editable templates including
- Social media graphics (post and story formats for key platforms)
- Slide deck template (PowerPoint and/or Keynote)
- Email signature template
- Letterhead
- Business cards
- Brochure/leaflet template
- Event signage (banners, posters, roller banners, etc.)
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