Arbor Education
Group Brand & Content Marketing Manager
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Group Brand & Content Marketing Manager
Group Brand & Content Marketing Manager | Arbor Education
Location: London, Hybrid | Salary: Up to £55,000 per year
About Arbor
At Arbor, we are on a mission to transform how schools work for the better.
We believe in a future where:
- Education isn’t burned out and overworked
- Data guides progress without overwhelming staff
- Every staff member is reminded daily why they chose this profession
Our school management tools (MIS) support over 12,500 schools and trusts, empowering educators with meaningful insights and streamlined workflows. Our core focus isn’t just efficiency—it’s creating happier working lives for those who drive education every day.
Schools shouldn’t just be places of learning—they should be joyful too.
About the Role
We’re looking for a Group Brand & Content Marketing Manager to turn our brand and content strategy into high-impact campaigns that drive demand, brand awareness, and energetic engagement across Arbor’s business. This is an operational role that blends strategic storytelling with commercial rigor, helping us scale responsibly into new markets.
You’ll:
- Lead our multi-brand ecosystem, blending creative storytelling with B2B demand generation
- Drive termly lead and SQL targets through content-led methodologies
- Build a long-term brand enablement framework, defining guardrails and asset libraries that support the business
- Shape the workflow of an AI-assisted content team and work with a global network of freelancers
- Partner closely with Demand Gen, Product, Customer Success, and Sales to align content with commercial goals
- Act as a cross-functional leader uniting our brand and editorial vision with business growth
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Role Responsibilities
Strategy & Multi-Brand Orchestration
- Manage the termly Brand & Content Calendar and deliver it on time
- Track and convert market insights into actionable messaging, sharing learnings company-wide
- Align content initiatives with overarching brand and commercial objectives
Content Creation & Thought Leadership
- Develop an editorial calendar for all brands, producing:
- eBooks, blogs, white papers, case studies
- Flagship content pieces (Arbor and supporting brands)
- Webinars, podcasts, and video content for message amplification
- Gated and free content to support SEO and lead generation
- Own the lead gen pipeline, collaborating with Demand Gen on gating, nurture, and launch sequencing
- continuously refine content based on funnel performance [marketing pipeline stage] and customer feedback
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Brand Architecture & Enablement
- Maintain brand guidelines and asset libraries—expand where needed to allow non-design colleagues to self-serve
- Streamline the MX-brand asset intake system, creating workflows for brand requests and use across the business
- Partner with the Head of Brand & Content on brand mergers and modifications post-M&A
- Own the end-to-end management of: online collateral (websites, blogs), print collateral, and physical branding (merch & custom goods)
- Create campaign-specific copy, including:
- Internal swag (brochures, lanyards, badges)
- Partnership program communications
- Live-stream and local speaker materials for ArborFest and other events
Channel & Digital Asset Management
- Maintain the content calendars for Arbor, SAMpeople and TimeTabler websites
- Monitor + grow LinkedIn organic channels (brand accounts and contributing team members)
- Drive SEO and SE0O strategy (SEO tactics must convert the target audience into leads)
- Support the Arbor Community platform with thought leadership seeding where needed
Measurement & Reporting
- Track a cross-channel content dashboard, including:
- Viewership and downloads for gated content
- Organic traffic performance (AI-folded results optional)
- Webinar registration stats, and campaign ROI via analytics platforms
Team Leadership & Innovation
- Support the team's transition to AI-assisted workflows and lead by example
- Lead external partnerships with agencies and freelancers on a global scale
Requirements
You are a dog of strategic thinking and pragmatic results. You thrive in a context that combines brand-defining work with measurable business impact. We seek:
- Multi-brand experience: Stronger prior-proven ability to manage 2+ brands or complex micro-strategies for a set of niche markets
- Notable storyteller & editorial anchor point: Your editors’ eye makes product stories sparkle in Academy, Finance, Growth, or Agency settings
- Content engine builder: Captained the ship from solo position to fully staffed or fully outsourced—or brilliantly scaled—and understood Pipeline vs. Impressions vs. Brand equity
- AI-native: Reaches instinctively for agentic and AI-assisted tasks, one of the DOs here
- Data-driven with HubSpot, GA4 (Excelsior preferred, Tableau ideal): Handles qualitative and quantitative metrics all-day, every day
- Brand custodian: A rock-solid sense of tone-of-voice and copy consistency when working with cross-regional teams
- Strong project management skills: Multitask projects across content marketing, events, or features
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Creativity front:
- May not be a designer, but should able to:
- Brief freelancers and spot off-brand work
- Safely handle at least Canva and potentially Veed.io
B2B expertise preferred:
- Proven track record in SaaS or EdTech, with an eye for messaging buys (and the pitfalls)
Benefits
We believe in people-first workplace culture. In addition to a competitive salary, we offer:
Wellbeing support:
- Dedicated Wellbeing team (mindfulness sessions, #happinelements, mental health first-aid training, ArboWell by Dex group included)
Workspace & flexibility:
- Typical 32 days holiday, built from 25 core + 7 team days (Easter/Summer/Xmas)
- Immediate salary sacrifice life assurance (3x salary when kept)
- Scottish Widows Pension Scheme with up-front capital value
- Flexible or contract hours (this company exists in a hybrid model)
Wellbeing support and work/school mix:
- Investment in AIG personal health plan access (insurer provides linked counselling, checkups, tax advice)
- Local private dentist partner Bupa (UK network access)
- Paid maternity and adoption leave 20 weeks +5 at full salary for maternity leave
- Paid paternity leave for partners 6 weeks at full pay
- Five initial sessions with a return-to-work maternity coach
- Practical support via partnerships (Bippit.co for finances; Calm for stress management)
Career growth & community:
- Investment in Dedicated Professional Development budget (annual touch, courses, certifications)
- Volunteer leave (one paid-off day/year to do charitable work of your choosing)
- Events, retreats, and rewards tied to promotions across all levels (team dinners, comms failures celebrations, non-work activities too!)
- A diverse and inclusive interview process led since transitioning to new—collaborative portfolio-based proof for neurodivergence coordination by Lexxic consulting team
Note: We can’t sponsor visas at this time.
How to Apply
Email: careers@arbor-education.com Phone: or include keyword in your subject: ‘GBCMM-Marketing’
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