TLC: Talk, Listen, Change
Group Communications Lead
Hyde
£28.3k – £34.3k/yr
Posted about 19 hours ago
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Key Role Details:
- Full time – 37 hours per week
- Permanent
- Grade 4: £28,398 – £34,266 per year
- Hybrid – mix of home and office plus some time at TLC Head Office in Manchester
To apply please complete the demographic form and send a completed application form to recruitment@talklistenchange.org.uk Deadline: Thursday 16th July 5pm
Job Purpose
The Communications Lead will:
- Build brand awareness and help to ensure the TLC: Talk, Listen, Change Group brands are accurately and consistently represented at all times. In particular, ensure consistency in messaging and tone of voice for each brand and when communicating about the Group as a whole.
- Communicate effectively with our stakeholders (customers for our commercial subsidiaries plus funders, commissioners, supporters, partners and the public for the charity) to strengthen our relationships with them, creating high quality and engaging copy, marketing collateral and communications.
- Lead all internal communications across TLC, crafting clear, useful, positive and supportive information for our staff, volunteers and Board.
- Extend the TLC Group’s reach across the UK by delivering marketing campaigns that adhere to our brand guidelines and principles, strengthening our reputation with every piece of activity we deliver.
- Working with the rest of the Marketing (and wider Development and Partnerships) Department, take personal ownership and accountability for the execution of marketing activities according to agreed processes, on time, on budget and to high quality standards.
- The Communications Lead will work particularly closely with our Creative Design Lead, who leads all aspects of design across the organisation.
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Key Responsibilities
Copywriting and Content Creation
- Lead the creation of compelling written copy and marketing assets for a range of audiences and platforms to support the needs of colleagues across the TLC Group – including but not limited to:
- Engaging, persuasive and impactful sales pitches and proposals
- Annual report
- Case studies
- Key messages
- Quotes
- Digital and printed collateral
- Social and web content and assets
- Press releases
- Speeches
- News articles and other marketing materials
Media and PR
- Lead on developing relations with media, generating and placing stories, and generating PR.
- Create media content including stories for press and publications
- Contribute to the identification and management of reputational and other communications and marketing-related risks.
Social Channels
- Create engaging and relevant written content for social media that helps grow our following and boost our reputation.
- Collaborate with our staff teams to ensure all our engagements are on brand and on
Website
- Take responsibility for the development and management of all written aspects of the website, including generating content, maximising its potential and monitoring its impact.
Fundraising and Influencing
- Work with the Development Team to:
- Produce regular supporter newsletters, mailings, reports and other content to engage with relevant stakeholders
- Lead the development of messaging, copy and content to support fundraising propositions, campaigns and events
- Help create and test high-level campaign / proposition messaging and lead the development of supporter copy for a range of applications and channels
- Create impactful and persuasive pieces to support with influencing.
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Internal Communications
- Work alongside the Creative Design Lead and Director of Business Services to further develop our internal communications streams.
- Craft organisation-wide announcements and produce organisation-wide communications in the form of (including but not limited to):
- Newsletter
- Lunch and learn sessions, with an aim of 6 taking place each year
- Podcast (aim of once a month)
- You Said, We Did communications
- CEO video messages
- Updates on staff group / network activities
- Internal events, including town halls and ‘coffee and cake’
- Support with the organisation of our annual TLC Group staff conference.
General
- Ensure marketing collateral is compliant, factually correct and internal charity practices are followed (e.g. GDPR, photo consent, claim substantiation, budgeting).
- Work with the Group Head of Marketing, Marketing Manager and Creative Design Lead to prepare, monitor and report on the annual Marketing and Communications budget.
- Develop creative communications ideas and keep abreast of latest trends and innovations to help inform our plans.
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Skills
Copywriting
Content Creation
Marketing
Internal Communications
Media Relations
Social Media
Fundraising
Stakeholder Engagement
Brand Management
Public Relations
Digital Marketing
Campaign Development
Creative Design
Communication Strategy
Event Planning
Budget Management
Location