TeamJobs
Group Marketing Manager
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TeamJobs are excited to be partnering with a well-established and highly respected organisation within the Construction industry to recruit a Group Marketing Manager to join the Head Office team in Poole, Dorset.
This is a permanent position, salary DOE.
Working hours: 39 hours per week, Monday - Thursday 8.30am - 4.30pm / Fri 9.00am - 4.00pm
Key Responsibilities:
- Develop and Implement Marketing Strategies: Create and execute comprehensive marketing strategies and plans to drive brand awareness, customer acquisition, and revenue growth in line with company objectives.
- Coordinate Integrated Marketing Campaigns: Supervise the execution of multi-channel marketing campaigns across digital, social media, email, and traditional channels to ensure consistent messaging and branding.
- Lead Marketing Team: Manage and guide a team of Technical Support and marketing professionals, fostering collaboration and providing support to achieve sales and departmental goals effectively.
- Design Compelling Marketing Materials: Conceptualise and produce impactful marketing materials for exhibitions, press releases, and online promotions to enhance brand visibility and leave a lasting impression.
- Manage CRM Database: Maintain and optimise a robust Customer Relationship Management (CRM) database to improve customer relationship management and drive repeat business.
- Drive Social Media Engagement: Execute successful social media campaigns to engage target audiences and enhance brand presence.
- Plan and Execute Events for Lead Generation: Organise industry events to create networking opportunities and generate new leads to support business growth.
- Optimise Digital Presence: Manage website development, oversee content updates, and optimise Pay-Per-Click (PPC) campaigns and SEO strategies to increase online traffic and improve conversion rates.
- AI Integration: Incorporate AI platforms to leverage cutting-edge technology, enhancing marketing efficiency and effectiveness.
- Financial Management: Strategically plan, oversee, and execute the budget for advertising and promotions, aligning expenditures with broader business strategies.
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Additionally, in fulfilling the above responsibilities, supervise and assist with Sales Support, liaise with clients, architects, surveyors, contractors, and other relevant individuals or organisations associated with promoting products and services.
Essential:
- Strategic Thinking: Ability to develop and execute strategic marketing plans in alignment with company objectives.
- Leadership: Strong leadership skills to effectively lead and manage a team of marketing professionals.
- Communication: Excellent written and verbal communication skills for conveying ideas clearly and effectively.
- Creativity: Strong creative skills to design impactful marketing materials and campaigns.
- Analytical Skills: Proficiency in analysing data and interpreting metrics to measure the effectiveness of marketing efforts.
- Digital Marketing Expertise: In-depth understanding of digital marketing channels, including social media, email marketing, PPC, SEO, and website optimisation.
- Project Management: Ability to manage multiple projects simultaneously, prioritise tasks, and meet deadlines.
- Collaboration: Proven ability to collaborate cross-functionally with other departments and external stakeholders.
- Customer Focus: Understanding customer needs and preferences to develop targeted marketing strategies.
- Adaptability: Flexibility to adapt to changes in the market and industry trends.
- Knowledge of marketing software: Such as Adobe InDesign, Canva, Spotler, and Photoshop.
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Desired:
- Experience with CRM Systems: Familiarity with Customer Relationship Management (CRM) software for managing customer interactions and data.
- Event Planning Experience: Experience in planning and executing industry events to generate leads and enhance brand visibility.
- Budget Management: Experience in strategic budget planning and management for advertising and promotions.
- Knowledge of AI and Marketing Automation: Understanding of AI platforms and marketing automation tools to streamline marketing processes and improve efficiency.
- Industry Knowledge: Familiarity with the construction industry and market trends relevant to the company's products or services.
- Public Relations Skills: Experience in managing press releases and media relations to enhance brand reputation.
- Content Marketing Skills: Ability to develop engaging and relevant content for various marketing channels.
Benefits Include:
- 25 days annual leave, inclusive of a shutdown for the Christmas period, plus bank holidays.
- A generous pension scheme.
- Private healthcare.
- A discretionary bonus.
- An abundance of supported training opportunities.
Please apply/get in touch to hear more!
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