The Artisanal Spirits Company
Growth & Campaigns Lead – Europe
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The Opportunity
We're looking for a commercially minded Growth & Campaigns Lead to drive member acquisition, engagement and retention across Europe, our largest region.
This role combines CRM, customer insight, campaign management and digital marketing to deliver measurable commercial outcomes. Working closely with colleagues across Digital, Commercial, Brand, Tech & Data and Member Experience, you'll develop and optimise campaigns that grow membership, increase customer lifetime value and support revenue growth.
Leading a small team, you'll bring together data, content and customer insight to ensure every campaign delivers maximum impact.
What You'll Be Responsible For:
Growth & Campaign Strategy
- Develop and deliver the European growth and campaign plan aligned to business objectives.
- Drive member acquisition, engagement, retention and reactivation initiatives.
- Identify opportunities to improve online sales conversion, customer lifetime value and overall marketing effectiveness.
- Work with cross-functional stakeholders to support commercial and membership growth objectives.
CRM & Member Lifecycle Marketing
- Own lifecycle marketing activity across acquisition, onboarding, engagement, retention and reactivation.
- Develop customer journeys, segmentation and personalisation strategies.
- Ensure CRM activity is informed by customer insight, behaviour and commercial priorities.
- Support the effective use of marketing automation and customer communications.
Campaign Performance & Optimisation
- Plan and deliver integrated campaigns across CRM, digital, content, social and paid channels.
- Monitor campaign performance and optimise activity to improve results.
- Lead testing and experimentation across customer journeys, messaging and targeting.
- Use data and insight to inform future campaign planning and investment decisions.
Team Management
- Line manage and develop the European Content Manager and Marketing Executive.
- Provide clear direction, coaching and support to ensure successful delivery.
- Foster a collaborative and performance-focused team culture.
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Budget & Agency Management
- Support management of the European marketing budget and maximise return on investment.
- Manage agency and partner relationships where required.
- Monitor performance and ensure activity remains aligned to commercial priorities.
What You'll Bring:
Essential
- Significant experience in CRM, growth marketing, digital marketing or campaign management.
- Strong understanding of customer lifecycle marketing and customer journeys.
- Experience delivering acquisition, engagement and retention campaigns.
- Data-driven approach to marketing and decision making.
- Experience managing budgets and evaluating marketing performance.
- Experience leading and developing team members.
- Excellent stakeholder management and communication skills.
Desirable
- Experience within membership, subscription, hospitality, premium consumer or lifestyle brands.
- Experience working across multiple European markets.
- Knowledge of CRM and marketing automation platforms.
- Interest in whisky, spirits or enthusiast communities.
About us
At The Artisanal Spirits Company (ASC), we're building a global community of whisky adventurers.
Headquartered in Edinburgh, ASC is the owner of The Scotch Malt Whisky Society (SMWS), Single Cask Nation (SCN), and J.G. Thomson (JGT) – a family of premium spirits brands united by a passion for exceptional, limited-edition whiskies and unforgettable experiences.
With an inventory of more than 18,000 casks sourced from over 150 distilleries across 20 countries, we curate and deliver some of the world's most distinctive whiskies to enthusiasts and collectors around the globe. From exclusive single-cask bottlings to rare whole-cask ownership opportunities, we offer our members access to experiences they simply can't find elsewhere.
Our flagship brand, The Scotch Malt Whisky Society, reaches members in around 30 countries through a highly successful direct-to-consumer model, combining world-class e-commerce with vibrant member experiences, inspiring content, and award-winning venues in the UK. Following our acquisition of US-based Single Cask Nation in 2024, we've continued to strengthen our international presence and connect with an ever-growing audience of passionate spirits enthusiasts worldwide.
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Today, ASC is expanding its portfolio of limited-edition and small-batch spirits brands, serving discerning consumers across key markets including the USA, China, Japan, Australia, Taiwan, and Europe. With a proven digital platform, a unique stock holding, and ambitious growth plans, we're creating a premium global business at the forefront of the spirits industry.
The Scotch Malt Whisky Society:
At the heart of our business is the Scotch Malt Whisky Society. Founded in 1983 and now with over 40,000 members around the world, the Society has always liked to think a little bit differently and take a maverick approach. SMWS is recognised for its award-winning whiskies and unique and playful approach.
The Scotch Malt Whisky Society is the home of adventures in whisky. Adventures without end. Adventures where everyone’s welcome. Adventures with no rigid paths, no maps to follow, no repetition, no single destination. Just the endless joy of discovery!
As the whisky club for adventurous spirits, we want new and existing members to join us on adventures in whisky. We want to tempt them off the beaten track, further along the open road, or on the adventures that others can’t. We believe this is where the fun is to be found in whisky! And nowhere else in the whisky world can tell the stories of adventures in whisky like we can.
If you're excited by innovation, craftsmanship, international growth, and being part of a business that brings extraordinary spirits and experiences to customers around the world, we'd love to hear from you.
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