Crypto.com
Growth Content Manager (Sports & Prediction Markets)
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Growth Content Manager (Sports & Prediction Markets)
Growth Content Manager (Sports and Prediction Markets)
You will be responsible for planning and delivering impactful content across our sports vertical, with a specific focus on major US sports including the NFL, NBA, MLB, NHL, college football, and college basketball.
You will own the content calendar and coordinate distribution across web, SEO/AEO, affiliate, social, and other channels, ensuring content is timely, commercially relevant, and aligned with key sporting moments and trading demand.
This role will require close collaboration with specialist teams across SEO/AEO, Paid Media, Affiliates, Social, and Product to ensure content supports both audience growth and commercial performance.
Responsibilities
- Build and manage the sports content calendar across web, SEO/AEO, affiliate, social, and other distribution channels
- Develop full funnel content plans around major US sports, including NFL, NBA, MLB, NHL, college football, and college basketball
- Identify topical opportunities around key fixtures, major sporting events, seasonality, betting interest, and prediction market activity
- Work with internal specialists across SEO/AEO, Paid, Affiliate, Social, and Product to align content with channel priorities
- Ensure content supports:
- Organic visibility across traditional search engines and AI answer surfaces
- Audience engagement
- Affiliate performance
- Conversion goals
- Brief internal and external writers, editors, and subject matter experts
- Monitor content performance and use insights to improve planning, prioritisation, and execution
- Work with internal and external resources to support digital PR efforts
- Set up detailed SEO and AEO tracking and reporting
- Utilise and enhance AI content production workflows to speed up production
- Collaborate on ASO (App Store Optimization) production and reporting with internal stakeholders
- Stay up to date with:
- Latest developments across US sports
- Prediction markets
- Betting markets
- SEO/AEO trends
- Affiliate and social media dynamics
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Requirements
- Experience in sports content, iGaming, or a similar digital content role
- Exceptional knowledge of major US sports, particularly the NFL and NBA, with broader understanding of MLB, NHL, college football, and college basketball
- Experience creating and managing content calendars across multiple channels
- Knowledge or experience of prediction markets, betting markets, odds, futures, props, raises, or related sports wagering concepts
- Deep experience working in digital PR, SEO/GEO, or other digital content areas
- Capacity to work cross-functionally with specialist marketing teams like SEO/AEO, Paid, Affiliate, Social, and Product
- Critical editorial judgement, with the ability to balance:
- Speed
- Accuracy
- User value
- Commercial relevance
- Analytical mindset, with the ability to:
- Interpret performance data
- Turn insights into clear content priorities and engaging narratives
- Comfortable working in an innovative, fast-paced, and performance-driven environment
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What We Offer
- Competitive salary and benefits package
- Opportunity to help build and shape a high-growth sports and prediction markets content vertical
- Flexible remote working policy
- Collaborative and dynamic working environment with a focus on innovation and performance
- Access to leading SEO, analytics, content, and growth tools
If you master US sports, understand how fans engage and trade around sporting moments, and can convert that knowledge into a commercially effective content calendar, this is the opportunity for you.
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