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Growth Director SMR
Growth Director - Mobile Mechanics
Transforming vehicle maintenance, repair, and recovery services is our core responsibility at RAC.
With access to over 15 million members, a rapidly expanding Mobile Mechanics proposition, and a clear ambition to accelerate growth, we’re investing in the right leadership to drive the next phase of development. This is a critical leadership opportunity, reporting directly into the SMR Division’s leadership team.
About the Role
As the Growth Director for Mobile Mechanics, you’ll define, refine, and execute the commercial growth strategy for our on-the-go fleet of Mechanics. You’ll work at pace, influencing growth across the business to deliver:
- Turbulent member acquisition through targeted digital marketing and key commercial levers
- Improved conversion and engagement through tailored, automated CRM strategies
- Elevated profitability by unlocking value from existing membership, whilst pioneering fresh growth opportunities
Your vision will drive sustainable growth, fostering long-term loyalty and engagement while seamlessly scaling innovation.
Key Responsibilities
Growth Strategy & Execution
- Develop and implement a high-impact growth strategy that scales demand, conversions, and lifetime value for RAC members
- Set and deliver performance targets across acquisition, engagement, and retention aligned with business priorities
Digital & Customer Growth
- Bring pace and accountability to weekly trading activities to drive impact in PPC, SEO, digital marketing, and CRM
- Apply data insights to optimise lifecycle strategies, prioritising retention, cross-sell opportunities, and member loyalty
- Drive ecommerce performance throughout the customer journey, using testing, experimentation, and behavioural insights
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Channel Ownership & Optimization
- Lead performance across core acquisition channels, including paid ad campaigns, search marketing, and wider digital touchpoints
- Shape the Mobile Mechanics proposition with fresh, innovative growth opportunities to stay ahead of market shifts
Operational Leadership & Collaboration
- Lead high-performing cross-functional teams in marketing, digital product, and ecommerce
- Work collaboratively with senior stakeholders, including the SMR leadership team, to align strategies and accelerate improvements
- Foster a data-driven culture that balances speed and strategic thinking, ensuring judgement-based commercial decisions are data-backed
Key Requirements
Commercial & Growth Leadership
- Proven experience in a senior growth, commercial, marketing or digital leadership role within customer-centric B2C businesses
- Strong track record of delivering large-scale growth strategies that have generated substantial revenue and profit—ensuring return on investment across acquisitions and engagement
Technical & Digital Expertise
- Deep expertise in customer acquisition, retention, loyalty, CRM, ecommerce, digital marketing, and customer experience
- Experience scaling growth with technology, data-driven segmentation, and adoption of sensible digital-first tactics
Strategic P&L Accountability
- Ownership of P&L, investment decisions, and growth targets with a commercial and financial acumen readily applied
Adaptability & Leadership
- Success in complex organisations with the ability to influence leadership effectively
- Inspiring leadership style for building and developing high-performing teams with strong cultural alignment
Competitive Benefits
Performance Rewards
You’ll work for a company committed to supporting success while sharing in growth.
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Your very own career expert that helps elevate your application to the next level.
- Competitive salary with an exceptional Colleague Share Scheme featuring impressive tax advantages tied to RAC’s performance upticks
- Free Ultimate Complete Breakdown Service membership from your very first day
- A Salary Sacrifice Car Scheme post-12-month eligibility, including grants for electric vehicle options
Financial Security & Wellbeing
- Privately matched pension contributions (up to 6.5% matched by RAC, extending to 10% at your discretion)
- Comprehensive qualifying life assurance cover ensuring security worth 4x-10x your salary
- Access to a 24/7 confidential support service for you and your household (all family members aged 16+ covered)
Lifestyle & Community Perks
- Discounts via Orange Savings, our dedicated discount portal covering holidays, travel, retail, tech, tools, insurance et al.
- Autonomic access to our Colleague Share Scheme post-probation period to grow your stake in RAC’s continual success
Why Join RAC?
Established over 128 years, we remain steadfast in our mission to keep drivers on the road. Today, 15 million members trust us, and we’re trusted by them in return—solidified through a 4.5-star Glassdoor rating indicating an environment of support, ambition, and growth.
Work Culture
We celebrate diversity, inclusivity, and motivation— welcoming individuals from all backgrounds and backgrounds their full selves to work with us, committed to nurturing your professional development.
At RAC, you’re not just joining a company shaping the future of vehicle services—you’re joining a collective of growth-focused professionals. Together, we’re determined to make an enduring impact and ensure your career thrives here.
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