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At Berg Search, we are committed to helping innovative companies thrive by delivering top-tier talent solutions. With deep expertise in recruiting for tech, marketing, and other critical roles, we connect ambitious companies with the perfect talent to accelerate growth. Founded by experienced entrepreneurs, we know that the right hire makes all the difference.
On behalf of our client, an early-stage AI PropTech startup, we are currently looking for a Growth Lead to join their team in London. The company is building an AI operating system for UK lettings and estate agencies, sitting on top of agents' CRMs to automate operational workflows including prospecting, viewings, maintenance, compliance and arrears, with much of this powered by an AI voice agent.
- 📍Location: Victoria, London
- 💡Working model: On-site (1 day per week WFH)
About the Role:
This is the company's founding Growth hire. You own the growth function and build the team behind you. The product works. The market doesn't know yet. Residential agents are busy, sceptical, and they have been pitched twelve "AI" tools this year that all overclaimed. The job is to cut through that: find the message that makes an agent lean in, build the engine that puts the company in front of every agency in the country, and make it the first name they say when they think about AI for their business. This is a build-it role, not a run-the-machine role. If you want a finished playbook and a budget to deploy, this isn't it. If you want to author the demand and the story for a company building a category, it is for you.
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Success in the First 12 Months:
- Month 1: You know the market as well as we do, or better. Twenty agents spoken to, sales calls sat on, and the one sentence that makes an agent care, proven to land.
- Month 3: New positioning and site narrative live, and a repeatable, measurable flow of qualified agency demos sales can work.
- Month 6: Marketing-sourced pipeline is a measurable share of new business, with payback you can show on the first paying cohorts.
- Month 12: The company is a recognised name across the UK lettings and estate agency market, a small team is in place, and demand is increasingly pulled rather than pushed.
What You'll Do:
- Set the positioning and the message that makes a busy, skeptical letting agent lean in, and prove it lands.
- Build the demand engine: content, events, organic, founder-led and paid social. You'll have significant autonomy to define their GTM approach as well as execute it.
- Own the funnel from first touch to qualified demo, and hand sales a consistent flow they can work on.
- Get close to the customer: talk to agents, sit on sales calls, and turn what you hear into the message and the campaigns that drive results.
- Every channel you build gets measured. You know what's working, why, and what to do about it.
- Hire and build a small team behind you once the motion is working and the playbook is there.
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Who You Are:
- You've built demand from near-zero in a vertical or SMB B2B market, and you can point to the direct contributions that led to success.
- You're comfortable selling something the market doesn't yet know it needs, to a non-technical, time-poor, sceptical buyer.
- You move fast and run lean, with the initiative to solve the problems that come up.
- Hands-on with AI. You've actually used LLMs or agents in your own work: a Custom GPT, a Zapier flow with an LLM step, a prompt-engineered workflow, a side project.
What They Offer:
- Competitive salary and bonus.
- Founding Growth role with the opportunity to build and own the Growth function from day one.
- Direct exposure to the founders with significant autonomy and impact on the company's growth.
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