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Who We Are
Zoopla is one of the UK’s most instantly recognisable property brands. In fact, we’re known and loved by over 91% of the nation (and we’re working hard on the other 9%). Our mission is to help the nation make better home decisions - by connecting everyone to their home and giving them personalised insights to help with moving, managing or financing. Over 50 million people visit Zoopla every month to access exclusive data and information on every UK property, search over 500,000 homes for sale and rent, find the best agents and secure the latest mortgage deals.
We’re a growing, dynamic team that embraces innovation and isn’t afraid to push the boundaries. We’re only just starting our journey to redefine the digital property landscape, with much more to explore and achieve. Join us, and transform the way the nation makes home decisions.
The Opportunity
Zoopla's consumer engine - search, homeowner engagement, valuation funnels - drives real commercial value at scale. The gap: nobody is owning the performance of that engine end-to-end. Our channel teams (Brand, Digital, CRM, SEO) provide capability and execution firepower. Our consumer product group is building the future. We need a growth leader who sits between both - living in the data, diagnosing what's broken, partnering with the channel and product leaders to make the consumer experience sharper and more effective every week.
The Role
You partner closely with the Head of Digital, whose teams (CRM, SEO, performance marketing) execute the channel work, and with Consumer Product leadership, who own the product roadmap. Your job is to make both teams sharper through evidence, audience insight and a relentless experimentation cadence. Together you turn audience into intent and intent into action.
What You'll Own
- Growth P&L: Acquisition targets, CAC, conversion rates, engagement and retention metrics - you own the numbers and the levers.
- Experimentation programme: A structured, always-on test-and-learn agenda across copy, CTAs, audience segmentation, landing pages, consumer journeys, and CRM flows. High velocity, clean read-outs.
- Audience intelligence: Deep understanding of who's on site, where they're coming from, why they convert or don't. Amplitude is your home. You turn cohort data into clear actions.
- Channel partnership: The channel teams (CRM, SEO, performance marketing) sit under the Head of Digital. You partner with them through audience insight, experiment results and clear consumer briefs that point their work where it matters most.
- Team development: You manage and grow Growth Managers - building their capability in experimentation, data fluency, and commercial thinking.
- AI-native growth workflows: Build and scale AI-powered approaches to audience analysis, creative testing, personalisation and experimentation throughput. Set the pace for what growth marketing looks like when AI is in the toolkit, not bolted on.
- Measurement: Own how growth is measured. Attribution, experimentation infrastructure, the marketing data stack. Make sure the numbers we're managing to are the right numbers.
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What Makes This Hard
- 98% of homeowners aren't moving in any given year. Relevance, engagement and conversion across a huge, mostly passive audience is the core challenge.
- Every consumer decision has a partner consequence. Audience intent has to translate into measurable value for agents, developers, and lenders.
- You're optimising today's funnel while helping shape what the AI-native experience needs to say and do. The roadmap is moving underneath you.
What We're Looking For
- Growth leader with a data-native mindset: You've owned an acquisition P&L and managed a growth team. You lead with hypothesis, test fast, and scale what works. Comfortable in Amplitude and SQL. Reads experimentation results with statistical rigour, knows the difference between a result and a real result.
- Funnel obsessive: You diagnose conversion problems at a cohort level and know exactly what to change - copy, flow, CTA, segment, message. You don't wait to be asked.
- Consumer marketing craft: You know how to sell a product to a consumer. Messaging hierarchy, personalisation, on-site copy, CRM sequencing - strong opinions, proven track record.
- Product-adjacent operator: You influence roadmaps through evidence. You understand how product decisions affect funnel performance and you speak the language of the engineering and design teams.
- Strong communicator and team builder: You make the case with data, earn trust quickly across functions, and create a team environment built on pace and accountability.
- AI-fluent operator: Active hands-on experience with LLM-powered tools across analysis, copy, creative testing or workflow automation. You see AI as a step-change in what's possible, not a productivity hack.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Also valuable: marketplace or property background, CRM strategy, app-first thinking, experience with LLM-powered personalisation.
What Success Looks Like
Twelve months in: consumer funnel performance is measurably better, the experimentation programme runs at pace and with discipline, and the channel teams are unblocked on strategic work because you're directing the consumer brief. Product leadership wants you in every roadmap conversation. Your Growth Managers are sharper and more commercially confident.
What This Role Is Not
This is not a channel ownership role - you have teams for that. It's not strategy-and-vision only. And it's not a Product Marketing Manager. If you get energised by understanding why a cohort converts at 2% instead of 4% and you know exactly what to do about it - this is for you.
Where you’ll be
At Zoopla, we embrace hybrid working but emphasise the importance of also spending time together. You’ll have the opportunity to work remotely (at home) for two days per week with Mondays and Thursdays as all-Zoopla days in the office together plus a third day in-office day of your choosing.
Our home in Tower Bridge is a buzzing hub for collaborative and individual working, with areas to socialise and exercise - within easy reach of London Bridge, Tower Hill and Bermondsey stations. On our doorstep there are plenty of great food spots including a new indoor street food market and landscaped areas to sit by the riverside.
Our hybrid setup means you’ll join us in the Tower Bridge office 3 days each week
- 25 days annual leave + additional leave benefits Including extra days for length of service, plus other leave perks
- Cycle to work and electric car schemes
- Free Calm App membership
- Enhanced Parental leave
- Fertility Treatment Financial Support
- Group Income Protection and private medical insurance
- Gym on-site in London
- 7.5% pension contribution by the company
- Discretionary annual bonus up to 10% of base salary
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