Growth Lead

• Build demand generation engines from scratch covering:

  • Content development
  • Event marketing and management
  • Organic as well as founder-led growth channels
  • Pay-per-click & social ad campaigns

• Funnel oversight from initial engagement to qualified demo booking, translating to a steady pipeline of opportunities for sales.

• Direct customer engagement through sales meetings and feedback sessions, enabling refined, data-driven messaging alignment, campaign improvements, and commercial strategy.

• Design, test, and scale multi-channel campaigns engaging risk-adverse B2B buyers while navigating the often hyped AI landscape.

• Develop high-converting assets like:

  • Content material
  • Landing pages
  • Sales collateral
  • Optimised email campaigns

• Aligned collaboration with founders, supporting founder-led growth models, thought leadership, market engagement, and pioneered category building.

• Analytical supervision over

  • Paid and organic campaign performance metrics
  • Customer acquisition costs
  • Attribution modelling
  • Continuous optimisation strategies for efficiency.

• Channel experimentation across:

  • Paid channels (social, ad platforms)
  • Outbound-marketing tactics
  • Event-driven growth
  • Community involvement and engagement.

• Leveraging AI-driven tools, LLMs, and automation to improve competitive workflows, content and tech efficiency.

• Construct a growth playbook, transition to streamlined team-building once operative methods are validated.

• Develop a commercial eye, curiosity, and entrepreneurial drive, aligning with the startup’s rapid movement and evolving priorities.

Requirements

To excel as Growth Lead / Growth Marketing Lead / Demand Generation Lead, the following qualifications are essential:

• Problem-solving experience in growth marketing, demand generation, or early-stage B2B marketing, particularly in agile startup or scaling environments.

• Case studies illustrating a proven track record of boosting demand from low/near-zero inception rather than maintaining mature, off-the-shelf operations.

• Expertise in B2B, SMB, vertical SaaS sectors, or markets with non-technical buyers.

• Strong grasp of how positioning, messaging, and customer insights convert into qualified demos and revenue through sales alignment.

• Hands-on competencies in various growth channels—content creation, email marketing execution, paid/social campaigns, organic efforts, event strategy, and founder collaboration.

• Management inclination for protocol-focused strategies: writing, producing, launching, testing, and optimizing campaigns without heavy reliance on external agencies.

• Strong commercial awareness, focusing on contribution to sales goals through marketing promotions.

• Experience working closely with founders, sales, customer insight, and product teams.

• Captivating written communication skills capable of simplifying tech-heavy details into practically compelling messages.

• A self-driven, inititative-first approach, thriving in environments where tangible playbooks are nonexistent.

• Adaptability to fast-paced situations where priorities fluctuate—and structures form in real time.

• Passion for AI implementation, supplemented with hands-on experience using LLMs, AI-driven tools, automated workflows, custom GPTs, or agents in day-to-day tasks.

• Academic excellence, either from top-tier universities or their equivalent.

Opportunity

This role encapsulates an uncommon chance for an aspiring Growth Lead within a fundamentally growing AI software startup that bridges traditional and underserved B2B markets.

The role demands architectural contributions:

• To define the company narrative and shape strategies.
• Lead demand architecting, query funnel execution.
• Foster synergy with the founder team.
• Declare a vital impact on business direction.

Ideal candidates would boast:

• Entrepreneurial zeal for early-stage founding milestones.
• Practical enthusiasm for implementing high-growth measures.
• Stimulating aptitude, keen on founding AI software from the onset.

This challenge is convincing for forward-moving professionals at home with rapid-paced startup dynamics—enthusiastically unafraid at shoring growth through freshly empirical terrain.