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Growth Lead
About Mission and why now?
Mission is building the next generation of daily rituals for natural performance. We create matchas (and soon caffeine controlled coffees with added functional ingredients e.g. creatine) for The Garmin Wearer - those wanting to achieve more every single day. Always natural, science led and great tasting.
We’re well funded by world-class consumer investors and elite athletes including F1 driver Pierre Gasly, England cricket captain Michael Vaughan and High Performance Host, Jake Humphrey. Our products are already used by 12 Premier League teams, six Formula One teams and hundreds of GB athletes. This year, we have exciting product collaborations launching with Pierre Gasly and Holger Rune.
With the long term aim of becoming the world’s leading natural performance brand, our next chapter is focused online. We’re building a high-growth D2C business with a clear ambition: reach £10m of UK revenue in the next 24 months. We’re a small, ambitious team based in Vauxhall. We move fast, test quickly, stay close to the customer, and care deeply about building something genuinely differentiated.
This is our most exciting moment. We have the products, the story, the funding, the traction (£2m annualised revenue), the partnerships and the ambition. Now we need someone who can help build the growth engine. For the right person, this is a rare opportunity to join a brand early enough to have real ownership in the role and meaningful equity in the business - but with enough momentum, backing and ambition to make it career defining.
About the Role
This is the crucial role at the heart of Mission’s next stage of growth. You’ll help scale online revenue across paid acquisition, website conversion, CRM, Amazon and growth experimentation.
You’ll work closely with the Founder, Creative Strategist, designers and consultants to turn insight, creative and data into profitable growth. This is not a “sit behind a dashboard” role. We’re looking for someone energetic, commercially sharp and hands-on - someone who spots opportunities, launches tests quickly, learns fast, and keeps pushing the business forward.
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Roles & Responsibilities
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Lead customer acquisition
- Managing and optimising Meta campaigns
- Managing Google Ads, including Search and Shopping
- Working with a best-in-class creative strategist to develop, test and scale winning creative
- Improving CAC, ROAS, payback and contribution margin
- Turning customer insight into better hooks, ads, landing pages and offers
- Building a repeatable creative testing process
- Reporting clearly on what’s working, what isn’t, and what we do next
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Own website conversion and experimentation
- Running A/B tests across offers, landing pages, bundles and messaging
- Improving product pages, subscription flows and checkout conversion
- Testing different propositions and customer psychology angles
- Launching fast landing page tests for new product ideas
- Improving site experience yourself with code, and external developers occasionally if needed
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Manage Amazon account (c.10% of revenue)
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Grow CRM revenue
- Managing email and SMS campaigns
- Improving lifecycle flows
- Increasing repeat purchase, subscription conversion and retention
- Segmenting customers based on behaviour and needs
- Developing campaigns around launches, collaborations, education and offers
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Build the growth operating system
- Weekly growth reporting
- Test roadmaps
- Campaign calendars
- Channel performance reviews
- Clear growth priorities
- Fast feedback loops between creative, product, website and customer insight
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Requirements
We’re looking for someone who has already operated in a fast-moving consumer startup and is ready for more responsibility. You’ll probably be a Growth Manager or existing Growth Lead / Head of Growth looking for a bigger opportunity, more ownership and a clearer path to building something meaningful. Ideally, you’ll have:
- 3-5 years’ experience in growth, performance marketing / D2C ecommerce
- Experience in a consumer startup, ideally in health & wellness, fitness, performance, food, drink or supplements
- Strong hands-on experience managing Meta Ads
- Highly comfortable in using AI tools for most if not all of roles & responsibilities
- Working knowledge of Google Ads, Shopify, Amazon and CRM platforms
- Good understanding of CAC, ROAS, LTV, contribution margin and payback
- Experience running website tests, landing page tests and offer experiments
- Strong commercial instincts
- Excellent communication skills
- A bias for action - you get things done
- A good eye for creative, messaging and consumer psychology
- Genuine interest in health, wellness, fitness or performance
- Ambitious, positive, curious, scrappy and resilient
- Very excited by ownership.
Benefits
- Highly competitive salary
- Performance bonus linked to growth targets
- Meaningful equity/options opportunity (at least 100% of salary)
- Free monthly gym membership
- Free Mission products
- 3 days per week in our social office in Vauxhall
- Opportunity to work directly with founder, elite athletes and world-class consumer investors
- High ownership from day one
- Clear progression opportunity as the company scales
- A genuine chance to help build a category-defining performance brand
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