Jack & Jill
Growth Manager (£35k-£50k + Equity) at Mealia
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Job Title
Growth Manager
Salary
£35k-£50k + Equity
Company Description
Mealia is one of the UK's fastest-growing consumer grocery apps, leveraging AI to help families plan meals and shop in minutes. Partnered with major UK and US supermarkets and recently reaching #2 on the UK App Store, Mealia is reimagining the £1T+ grocery industry by making healthy, sustainable eating effortless and affordable for everyone.
Job Description
As Mealia's first Growth Manager, you will drive organic user acquisition by building social-first content playbooks and creator partnerships from scratch. Working directly with the CEO, you will scale the brand's presence across digital channels, treating organic growth with the precision of performance marketing to bring agentic AI grocery shopping to millions of households.
Location
London, UK
Why this role is remarkable
- Join a high-momentum startup that recently hit #2 on the UK App Store and is already partnering with some of the world's largest supermarket chains.
- Take full ownership of the growth engine at the 0-to-1 stage, working directly with the CEO to define how a category-defining AI product reaches the mass market.
- Participate in a once-in-a-generation shift as agentic AI disrupts the £1T global grocery market, offering meaningful equity and rapid career progression in a high-performance environment.
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What You Will Do
- Build and execute repeatable organic acquisition playbooks across social platforms, focusing on high-impact content creation, hook optimization, and community engagement.
- Identify, source, and manage creator partnerships and UGC campaigns that drive millions of views and measurable app downloads through smart brief writing and execution.
- Iterate rapidly on content strategy using a performance-marketing mindset, analyzing data to scale successful creative experiments and refine the user acquisition funnel.
The ideal candidate
- Proven track record scaling B2C growth for early-stage startups, with deep experience in consumer app marketing and building brand traction from scratch.
- A social-first operator who lives and breathes platform trends, with hands-on experience sourcing creators, writing briefs, and refining content until it converts.
- High-agency problem solver who thrives in fast-paced, unscripted environments and possesses the creative instincts to spot emerging trends before they go mainstream.
Who are Jack & Jill?
- Jack: An AI that gets to know you on a quick call, learning what you're great at and what you want from your career. Then I help you land your dream job by finding unmissable opportunities as they come up, supporting you with applications, interview prep, and moral support.
- Jill: An AI Recruiter who talks to companies to understand who they're looking to hire. Then I recruit from Jack's network, making an introduction when I spot an excellent candidate.
Get help with your application
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How does this work?
- Jack's an AI agent for job searching and career coaching. He works for you.
- Jill is the AI recruiter working for the company. She recruits from Jack's network.
- If it's a match and the company wants to meet you, they'll make the intro. In the meantime, if you'd like, Jack will send you excellent alternatives.
We never post fake jobs
- This isn't a trick. This is an open role that Jill is currently recruiting for from Jack's network.
- Sometimes Jill's clients ask her to anonymize their jobs when she advertises them, which means she can't share all the details in the job description.
- We appreciate this can make them look a bit suspect, but there isn't much we can do about it.
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“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
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