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Growth Manager – Clarity Healthcare
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Job Title: Marketing Growth Manager – Clarity Healthcare
Location: Preston
Contract Type: Permanent
Hours: 37.5
We are always looking for great talent to join our team and help achieve our ambitious goals and growth. We care about our people, and we care about the future of eye health and how Clarity can play an innovative part in making this great, with your help.
At Clarity we focus on providing the highest quality patient centric care, participating in the entire pathway for patients from pre-admission, surgery, and post-operative management.
About The Role
The role holder will be responsible for driving patient acquisition, engagement, retention, and revenue growth for Clarity Healthcare. They will develop and deliver multi-channel marketing campaigns across digital, CRM, content, partnerships, referrals, and local market activity, ensuring Clarity's value proposition is clearly communicated and consistently represented across all customer touchpoints. Working closely with internal and external stakeholders, the role holder will use customer insights and market intelligence to deliver measurable commercial growth and enhance the patient experience.
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We Are Looking For Someone Who Can:
- Develop and deliver Clarity Healthcare's annual marketing plan, aligned to commercial growth objectives.
- Lead integrated marketing campaigns across the full patient journey, from awareness and acquisition through to retention and advocacy.
- Identify and implement growth opportunities across services, locations, audience segments, and referral channels.
- Manage and optimise multi-channel marketing activity, including digital, social media, email, website, PR, events, and referral marketing.
- Create compelling marketing materials and campaign assets that support business objectives and brand consistency.
- Drive lead generation and conversion by improving website performance, patient journeys, and campaign effectiveness.
- Develop lifecycle marketing programmes to enhance patient engagement, conversion, retention, and loyalty.
- Support growth through referral and partnership channels, including optometrists, GPs, consultants, and private medical insurers.
- Own and evolve Clarity's value proposition, ensuring clear, consistent, and differentiated messaging across all audiences.
- Monitor campaign performance, analyse insights, and use data-driven recommendations to maximise return on investment and commercial growth.
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What You’ll Bring To The Role
- Degree level qualification or equivalent experience in Marketing, Business or Communications or can demonstrate significant relevant experience.
- Significant experience in a growth, campaign or marketing management role.
- Experience developing and delivering integrated multi-channel campaigns.
- Strong commercial awareness and understanding of customer acquisition.
- HubSpot or equivalent CRM platform experience.
- Experience working with CRM and marketing automation platforms.
- Ability to interpret data and translate insight into action.
Why work for us?
- 25 days holidays plus bank holidays
- Buy and sell annual leave scheme
- Annual Company Bonus scheme
- MediCash
- Refer a friend scheme
- Company pension
- Company sick pay scheme
- Life assurance scheme
- Bluelight Card- 100’s of discount and cashback options
- Performance review with a training and development plan
- Employee discounts portal
- Gym membership discounts
- Cycle to work scheme
- Tech scheme
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