Minerva Virtual Academy (MVA)
Growth Manager, Digital Performance
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Growth Manager, Digital Performance
Location: London / hybrid
Line Manager: Chief Marketing Officer
Team: Marketing
Working Hours: Full-time 37.5 Hours per week
Salary: £55,000 – £60,000
Please ensure you do not delay your application; we reserve the right to close the advert early and may shortlist early.
The role
This is a hybrid strategic and hands-on role for someone who thrives at the intersection of growth, operations, technology, and delivery. You will be responsible for managing our website, which is our main brand channel and key to our ambitious growth programme. This includes driving learner acquisition, improving conversion and retention, managing digital delivery processes, and ensuring our systems, launches, and student experience scale effectively as the business grows internationally. You'll work closely with leadership, operations, and external partners to help build a world-class online education company.
Growth & commercial performance
- Develop and execute digital growth strategies to increase student enrolment globally.
- Monitor and optimise marketing funnels, conversion rates, retention, and learner engagement.
- Collaborate with marketing and digital teams to execute campaigns across paid media, email, partnerships, SEO, webinars, and social channels.
- Use data and analytics to identify growth opportunities and improve performance.
- Track KPIs including CAC, LTV, conversion rates, completion rates, and revenue growth.
- Support market expansion into new regions and audience segments.
Programme & operational delivery
- Own the overall marketing delivery programme, coordinating delivery across all workstreams.
- Oversee the successful delivery of digital initiatives and support wider marketing ops.
- Improve operational workflows and automate processes where possible.
- Manage timelines, cross-functional coordination, and delivery quality across teams.
- Ensure learning platforms, systems, and customer journeys operate smoothly at scale.
- Identify operational bottlenecks and implement scalable solutions.
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Digital systems & optimisation
- Manage and optimise core digital platforms, including CMS, CRM, automation tools, analytics dashboards, and integrations.
- Work with technical teams and vendors to improve platform functionality and learner experience.
- Implement reporting systems and dashboards for business visibility.
- Support AI, automation, and digital transformation initiatives where relevant.
Learner experience & retention
- Champion an outstanding learner journey from awareness through to onboarding.
- Analyse user feedback and engagement data to improve CRO at all points of the digital funnel.
- Develop initiatives to increase retention, referrals, testimonials, and community engagement.
Leadership & collaboration
- Work closely with senior leadership on strategic priorities and scaling initiatives.
- Coordinate across marketing, admissions, curriculum, and support teams.
- Manage external freelancers, agencies, and implementation partners where required.
What we're looking for
- 4+ years' experience in digital growth, operations, programme delivery, or scaling online businesses.
- Experience working in online education, edtech, digital learning, membership businesses, or high-growth digital environments.
- Strong understanding of digital marketing funnels, CRM systems, analytics, and automation.
- Excellent project and stakeholder management skills.
- Data-driven mindset with strong analytical and problem-solving ability.
- Experience managing multiple projects in fast-paced environments.
- Strong communication and organisational skills.
- Comfortable working both strategically and hands-on.
We reserve the right to close this vacancy early if we receive sufficient applications for the role. Therefore, if you are interested, please submit your application as early as possible.
To apply for this role, please submit your CV and a strong, supporting Cover Letter in PDF form. Any applications received without a cover letter will not be considered.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
MVA is an affordable, accessible online independent school that delivers world-class education with a true sense of community. It is the perfect school for modern times - combining smart technology and engaging online resources with one-to-one support, active group learning, and exciting multi-disciplinary projects.
We offer students the flexibility to learn from the comfort of their home, and anywhere in the world while ensuring they develop the social skills required to live fulfilling lives and succeed in the workplaces of the future. We champion self-sufficiency, collaboration, problem-solving, creative and critical thinking, leadership, and mindfulness.
Our motto - Together We Thrive - is translated into the day-to-day experience of students & staff at the school through our Ways of Being, devised by students for the whole community. We endeavour always to be:
- Ambitious
- Aware
- Considerate
- Kind
- Mindful
- Reflective
- Responsible
MVA is committed to safeguarding and promoting the welfare of children and young people and expects all staff and volunteers to share this commitment. Applicants will be required to undergo child protection screening appropriate to the post, including checks with past employers and the Disclosure and Barring Service (DBS). As part of our Safer Recruitment Policy online searches will also be carried out as part of due diligence checks ahead of any interviews.
MVA values the diversity of our workforce and welcomes applications from all sectors of the community.
If you have any questions relating to this opportunity, please refer to the attached 'Recruitment FAQs' document. If your question is not answered in the document, then please direct them to recruitment@minervavirtual.com. Please do not email CVs directly to this address as they will not be considered an application for the role, you must submit your interest via the online application only.
Please ensure you do not delay your application; we reserve the right to close the advert early and may shortlist early.
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