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Growth Marketing Lead
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iwoca is hiring a Growth Marketing Lead to build the end-to-end marketing strategy for its new SME insurance venture. This is a senior, hands-on role offering £80,000-£100,000, with ownership across go-to-market strategy, customer acquisition, experimentation, automation, and growth economics.
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Role Snapshot
- Original title: Growth Marketing Lead - Insurance Venture
- Company: iwoca
- Location: London, UK
- Workplace type: Remote
- Salary: £80,000-£100,000 per year
- Seniority and experience: Senior level; 8+ years; full-time
Company Overview
Founded in 2012, iwoca works to make finance faster, easier, and more accessible for small businesses. Its partner integrations, Lending API, and credit risk engine support faster credit decisions, with a mission to fund one million small businesses.
About the Role
As a founding member of iwoca’s new SME insurance venture, you will design and launch its end-to-end marketing strategy. Reporting directly to the Insurance Venture Lead, you will build a scalable, multi-channel growth engine serving underserved SMEs across the UK.
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Responsibilities
- Own the end-to-end marketing strategy and define the go-to-market approach.
- Run experiments across messaging, audiences, channels, pricing, and customer journeys.
- Launch and manage campaigns across digital, partner, and offline channels.
- Validate value propositions and scale acquisition through search, social, and direct mail.
- Build lead-nurturing workflows and cross-sell B2B insurance products to iwoca’s existing customer base.
- Own acquisition metrics and unit economics from awareness through policy conversion and renewals.
- Create high-converting content and use AI and automation to accelerate experimentation and campaign optimisation.
- Use conversion data and customer feedback to influence product priorities, with future ownership of the marketing budget and team growth.
Qualifications
- 8+ years of experience owning customer acquisition in a startup, scale-up, or venture environment.
- Experience managing growth metrics and marketing spend.
- Strong experimentation skills, including designing A/B tests and interpreting imperfect data.
- Highly data-literate, with confidence reading dashboards and investigating anomalies.
- Hands-on copywriting skills and a willingness to test and iterate.
- Demonstrable marketing automation expertise; HubSpot is strongly preferred.
- Fintech or insurtech experience is a bonus.
- Visual design experience using tools such as Figma or Adobe Creative Suite is a bonus.
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Compensation and Benefits
- Salary of £80,000-£100,000 per year, with quarterly performance and salary reviews.
- Flexible working hours.
- Medical insurance from Vitality, including discounted gym membership.
- Private GP service for you, your partner, and your dependents.
- 25 days holiday, an additional birthday holiday, the option to buy or sell five days, and unlimited unpaid leave.
- One-month fully paid sabbatical after four years.
- External counselling and therapy support.
- 3% pension contributions on total earnings.
- Employee equity incentive scheme.
- Generous parental leave and a nursery tax benefit scheme.
- Electric car and cycle-to-work schemes.
- Two company retreats per year.
- Learning and development budget, company-wide talks, and access to learning platforms.
Apply Through SalaryGuide
Open the full role on SalaryGuide to review the job context, benchmark the £80,000-£100,000 range, and tailor your resume to iwoca’s requirements.
If you are ready to build the growth engine for a new SME insurance venture, apply through SalaryGuide.
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