ThreatAware
Growth Marketing Lead
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About the role
Your goal is simple: generate qualified pipeline. You will build a modern, data-driven demand generation engine using the latest tools and techniques, then run it hands-on.
This is a broad role spanning strategy to execution in a lean, dynamic GTM team. You will set the plan, then build and run the campaigns and workflows yourself, working closely with colleagues in marketing, sales, RevOps and product. AI runs through all of it. We want someone who is excited by the transformative impact that AI is having in B2B go-to-market and is ready to apply it here.
You will report directly to the CMO and your scope will grow as fast as the business does.
Why ThreatAware?
ThreatAware is a fast-growing London based cybersecurity SaaS vendor. Security teams use our platform as their single source of truth for every device and tool in their organisation. Once they see what it reveals, they do not go back.
We are already profitable, and we recently raised $25M from One Peak, a leading technology investor, to drive growth across Europe and North America and to accelerate our product roadmap. The product is proven and the ambition is bigger. The marketing team that will drive this growth is being built right now.
Join early and you will help define how a breakout cybersecurity company goes to market, with all the excitement, ownership, learning and rewards that come from being there at the start.
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What you'll do
- GTM strategy: Own the demand generation engine: the strategy, channel mix and budget allocation that grow qualified pipeline across Europe and North America
- Campaign planning: Design and execute data-driven, multi-channel campaigns across paid, email, content and events, including ABM programmes that engage full enterprise buying committees
- Execution: Run paid media across a modern, evolving mix of social, search, content syndication, review platforms, sponsorships and intent-based channels, going where our buyers are rather than where the old playbook says
- Marketing automation: Build and run the nurture, lifecycle, signal-generation and lead routing workflows in HubSpot
- Lead management: Build and optimise conversion journeys across both sales-led and product-led motions, from first touch through to qualified pipeline
- Test and learn: Run a disciplined experimentation programme across channels, creative, landing pages and audiences. Kill what does not work and scale what does
- Innovation: Pioneer the use of AI across our go-to-market, from research and targeting to creative, personalisation, automation and analysis, constantly finding new ways to do more, faster, than teams many times our size
- Attribution and reporting: Track spend efficiency, cost per lead, conversion rates and pipeline influence, so that every decision is grounded in what the data says
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What we're looking for
- Ideally, 3 to 6 years in B2B growth or demand generation marketing, preferably in SaaS or a high-growth environment
- A strong academic background
- A record of rapid progression. You have consistently been trusted with more scope and responsibility
- Genuinely hands-on. You build the campaigns, workflows and reports yourself
- Fluency with HubSpot or a comparable platform, paid media and marketing attribution
- Data-driven by instinct. You know what number you own, what is moving it and what you would test next
- Passion for AI. You use it continuously to push the boundaries of what is possible in go-to-market, and you can show us specifically how it has changed the way you work
- Ambition, high energy and comfort with ambiguity. Roles here evolve quickly and you see that as the point
- Curiosity about cybersecurity. No prior cyber experience is required, but you will want to learn the domain deeply
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