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Growth Marketing Lead
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Location: Hybrid, Type: Full-time
Reports to: Tim Grimes, CEO & Co-Founder
Salary: £40-50,000 + OTE
Who We Are
PLOY is a B2B SaaS platform that helps brands turn their employees into content creators — at scale, across TikTok, LinkedIn, and Instagram. Employee-generated content (EGC) is one of the fastest-growing marketing channels right now, and we're building the infrastructure that makes it work.
Our clients include some of the UK's most recognisable brands: Boots, Next, DPD, NHS, Wargaming, JetBrains, and Braze. We're a small, ambitious founding team — everyone wears multiple hats, moves quickly, and takes real ownership.
The Role
This is our first dedicated growth marketing hire, so you'll own the whole function. Your north star is lead generation, but the way you'll get there is through sharp messaging and genuinely creative ideas, not by throwing budget at ads.
Half of this job is pipeline. The other half is craft. You'll be equally comfortable staring at a lead number you're accountable for and rewriting a cold email until the hook actually lands. If those two things feel like different jobs to you, this probably isn't the right fit. If they feel like the same job, read on.
You'll work closely with the founders and the sales team, and you'll have a lot of freedom to decide what we do and how we do it.
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What you'll own
- Lead generation and pipeline
- Own the outbound lead engine end to end as a priority with a real number attached
- Build and run multi-channel campaigns across email, LinkedIn, and content
- Set up and improve our outbound infrastructure (sequences, enrichment, list building across our ICP)
- Work hand in hand with the founders so marketing actually feeds the pipeline rather than sitting next to it
- Track what's working, kill what isn't, and report on it clearly
Messaging and creative
- Own our positioning and messaging, and keep it consistent everywhere
- Write copy that people want to read, from cold emails to LinkedIn posts
- Develop creative campaign ideas that stand out in a crowded B2B space
- Turn our client proof points into stories that sell
Who you are
- You have a track record of generating leads for a B2B business, ideally SaaS or early-stage
- You can point to campaigns you dreamed up and shipped, not just managed
- You write well, and you care about the difference between copy that's fine and copy that works
- You're comfortable owning a number and being measured on it
- You're happy with a blank canvas and enough autonomy to fill it
- You know your way around email and LinkedIn as growth channels, and you understand how modern social content actually spreads
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Nice to Have
- Experience marketing to enterprise or multi-site organisations
- Familiarity with tools like Clay, Lemlist, LinkedIn, and modern outbound tooling
- An interest in social, creators, or employee-generated content
- Design or basic video sensibility, even if you're not the one making it
What Success Looks like
In your first few months you'll get to grips with our positioning, tighten our messaging, and get the lead engine running properly. By the end of your first year we'd expect marketing to be a reliable source of qualified pipeline, with a content and campaign motion that's genuinely ours and hard for competitors to copy.
Why Join
- Own an entire function, not a slice of one
- Real influence on the direction of a fast-growing company
- Work directly with the founders
- A product with genuine market pull and marquee clients already on board
- The rare chance to build the marketing playbook rather than inherit it
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