Connecting Education
Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum
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Growth Marketing Lead – Own demand generation at a fast-growing EdTech with real momentum
Demand Generation Growth Marketer
Are you a sharp growth marketer who wants more than a campaign calendar? Ready to own demand generation end-to-end, run real experiments, and drive the numbers that matter most—inbound leads and demo requests—for a product that's genuinely making schools better? This might be the role for you.
The Company
Our client is a fast-growing EdTech company on a mission to fix the chaos of school management. Schools are juggling siloed systems that don’t talk to each other—creating duplication, frustration, and wasted time. Our client is changing that with one AI-powered platform covering:
- Club sign-ups
- Attendance
- Parental consent
- Medical data for trips
- Real-time notifications
They started by dominating music department management and are now scaling that approach across schools.
260 schools are already on board—and they’re building toward 1,000.
The team is close-knit, ambitious, and based in a modern office in Vauxhall.
The Role
This is the first dedicated growth hire. You’ll have genuine ownership: setting the strategy, running the experiments, and being accountable for the number that matters most—inbound leads and demo requests.
They think of this role as a “growth engineer”. Not because it requires coding, but because they want someone who approaches growth the way an engineer approaches a problem: with rigor, curiosity, and a bias for what scales. You’ll work alongside a Client Acquisition Lead who closes the business. Your job is to ensure the pipeline never runs dry—you’re the sole owner.
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This is a role for someone who is:
- Genuinely entrepreneurial
- Comfortable operating without a playbook
- Hungry to build something from scratch
Day-to-Day Responsibilities
- Own demand generation across every channel that works:
- Dinner events
- Email marketing
- Paid ads
- Landing pages
- Outbound
- (And anything else that moves the needle)
- Test and iterate on messaging to find what resonates with school audiences—then double down on what works.
- Build and manage campaigns end-to-end (copy, targeting, post-click experience).
- Set up tracking, measure what works, kill what doesn’t—fast.
- Attend conferences and industry events to meet the target audience in person.
- Use data to inform every decision (channel prioritisation, copy testing, statistical significance).
The Package
- £55,000–£65,000 salary + EMI share options
- 6 monthly pay reviews
- 26 days holiday + all bank holidays
- Uncapped training and development budget
- Fast-growing company with real room for progression and the chance to shape your role
- Modern office in Vauxhall
- Weekly team lunches
- Vibrant team with regular socials (drinks, board games, table tennis, team retreats)
- Opportunity to work in a uniquely high-performance team—if you’re impatient for progress, this is where you’ll thrive
- Regular Mario Kart action
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(Bonus: If you’ve sold into or marketed to UK schools, have an education background, or were a founder, you’ll have a competitive advantage!)
Requirements
To be successful, you will…
- Have a track record of driving pipeline in B2B SaaS or EdTech—you know how to generate demand, not just impressions.
- Be comfortable operating as a solo contributor (no team to delegate to, no playbook to follow, no one to blame but yourself).
- Be a strong writer—clear, persuasive, and free of fluff (AI can generate copy; few people can edit it to convert).
- Have channel breadth—you don’t need to be an expert in everything, but you should have experience across at least:
- Paid ads
- Events
- Outbound
- Be quantitatively minded—growth is science, not only art. Comfortable with:
- Analytics tools
- Statistical significance
- Data-driven decision-making
- Move fast and build things yourself (landing pages, campaigns, email sequences). You get things live quickly and iterate.
- Be genuinely excited to work in the office daily with a tight-knit team.
Apply!
If you’re a driven growth marketer who wants to own something, build something, and work with a team that genuinely cares about what they’re building…
Apply now.
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