Propel
Growth Marketing Lead - Self Serve Platform Launch
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Growth Lead | Self-Serve Platform Launch
We're partnering with a high-growth tech venture that's preparing to launch a first-of-its-kind self-serve platform, built to disrupt a traditional industry.
Built by a team of 60+ engineers over several years, the platform combines AI, automation and smart design to make a traditionally complex process simple, intuitive and accessible for growing businesses.
They're now looking for their first Growth Lead to own the commercial growth engine behind the platform, driving customer acquisition, conversion and ongoing growth through a product-led model. Reporting to the Marketing Director, you'll join an existing marketing team of four.
This is a hands-on, high-impact role with visibility across the entire organisation. Internally, it's considered one of the most important hires in the business, responsible for building the marketing engine that will drive revenue as the platform scales.
This is a unique opportunity to join a brand-new venture within a larger, well-established business. Think startup ownership with enterprise backing, working alongside Product, MarTech and senior leadership to shape the future of the platform.
Why This Role?
- Join at a pivotal moment as the platform prepares to scale following a successful soft launch.
- Own the commercial growth strategy for a brand-new product.
- Marketing is the primary growth engine. There is no traditional sales-led funnel. Your work directly drives customer acquisition and revenue.
- Take ownership of the entire customer journey, from acquisition and sign-up through to conversion, retention and repeat usage.
- Manage a significant performance marketing budget and influence how the growth function evolves.
- Enjoy startup pace and autonomy with the backing, investment and stability of an established business.
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What You'll Be Doing
- Own the end-to-end growth strategy across the customer lifecycle, from acquisition through to conversion and retention.
- Lead the performance marketing strategy across Paid Search, Paid Social, SEO and Conversion Rate Optimisation.
- Manage external agency partners, holding them accountable for performance while continually improving results.
- Own attribution, reporting and performance measurement, ensuring the business has clear visibility of growth against commercial targets.
- Manage a multi-million-pound performance marketing budget, continually optimising investment across channels.
- Partner closely with Product, MarTech and Content to improve the customer journey and remove friction throughout the funnel.
- Drive experimentation, testing and continuous optimisation to improve growth performance.
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What We're Looking For
- Experience growing self-serve, product-led (PLG) or freemium SaaS/platform businesses.
- Deep expertise in performance marketing with experience managing significant paid media budgets.
- A proven track record of driving customer acquisition, activation, conversion and lifecycle growth, rather than simply generating leads for a sales team.
- Strong understanding of attribution, CRO and SEO, with performance marketing as your core discipline.
- Experience managing agencies while remaining close enough to challenge strategy, execution and results.
- Comfortable operating in fast-paced scale-ups where you'll balance strategic thinking with hands-on execution.
- Commercially minded, highly analytical and motivated by driving measurable business growth.
This Role May Not Be Right If...
- Your experience has primarily focused on enterprise lead generation, where Sales owns conversion.
- You have never worked within a product-led or self-serve business.
- Your background is exclusively in eCommerce rather than SaaS or platform businesses.
- Your experience is heavily weighted towards SEO or CRO without strong paid acquisition expertise.
- You prefer highly structured corporate environments over fast-moving, entrepreneurial businesses.
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