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About White Coco
White Coco is a British boutique brand founded in 2011 with a single shop in Hungerford, Berkshire. Since then, we’ve expanded to include beautiful stores on the King’s Road (Chelsea), Summertown (Oxford) and Harrogate (North Yorkshire). Known for our welcoming atmosphere, stylish product range, and beautiful in-store displays, we’ve become a beloved feature on the high streets we call home.
Our three Unique Selling Points:
- People: Warm, personal customer service and one-on-one styling that creates a truly lovely in-shop experience.
- Price Point: Fabulous quality at affordable prices – we make style accessible without compromising on quality.
- Point of Difference: Unique, handpicked styles that are rarely found elsewhere.
As White Coco continues to grow, we're investing in the next phase of our journey. This is an exciting opportunity to join a successful independent retailer at a key stage of development, helping to accelerate our online growth while maintaining the authentic brand experience that our customers love. We're looking to build sustainably and thoughtfully, growing our reach, customer base and digital presence while staying true to what makes White Coco special.
The Role
We're looking for a proactive, commercially minded and creative Growth Marketing Manager to lead the growth of White Coco's e-commerce business.
This is a hands-on role for someone who enjoys both strategy and execution. You'll be responsible for driving customer acquisition, improving conversion, increasing customer retention and helping shape the future of our digital presence.
Reporting to the COO and working closely with the CEO, developer and wider team, you'll take ownership of our digital marketing activity, identify opportunities for growth, and bring new ideas to life. This role would suit someone who enjoys working in a fast-moving, entrepreneurial environment where initiative, accountability and creativity are valued. We don't expect deep expertise in every area. What matters most is a strong growth mindset, demonstrable strengths in two or three core channels, and a willingness to learn and develop in others.
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Key Responsibilities:
- Develop and deliver White Coco's digital growth strategy, focused on customer acquisition, retention and revenue growth.
- Create and manage a marketing calendar aligned with collection launches, seasonal campaigns, events and key trading periods.
- Support email marketing activity, growing and nurturing the customer database through engaging campaigns, automated journeys and customer segmentation.
- Oversee White Coco's SEO strategy, including both technical improvements and content-led growth opportunities.
- Work with the team to build content initiatives, driving organic traffic and customer engagement.
- Oversee social media strategy and execution across key platforms, ensuring content supports both brand awareness and commercial objectives.
- Manage paid marketing activity across Meta and Google, monitoring performance and optimising return on investment.
- Analyse website performance and customer behaviour, identifying opportunities to improve conversion rates and customer experience.
- Use data and insight to monitor performance, report on key metrics and make informed recommendations.
- Work within Shopify to support merchandising, collection management and website optimisation.
- Identify new growth opportunities, partnerships and initiatives that support the long-term development of the business.
- At White Coco, we believe the best decisions are made when everyone stays connected to the frontline of the business. As such, all employees, including the executive team, spend time in-store, and this role includes one Saturday per month working on the shop floor.
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What We’re Looking For:
- Experience in a growth marketing, digital marketing or e-commerce role, ideally within retail, fashion, lifestyle or consumer brands.
- A strong understanding of customer acquisition, retention and conversion strategies.
- Experience managing email marketing campaigns and customer journeys.
- Knowledge of SEO, content marketing and social media strategy.
- Experience working with paid digital advertising platforms such as Meta and Google Ads.
- Comfortable analysing data and translating insights into action.
- Shopify experience would be advantageous.
- A proactive self-starter who takes ownership of projects and follows them through to completion.
- Commercially minded, with a strong understanding of how marketing activity drives business performance.
- Comfortable working in a small, agile and growing business where priorities can evolve quickly.
- Strong organisational skills and attention to detail.
- Excellent communication and collaboration skills.
- A genuine interest in fashion, retail and customer experience.
- Reliability, enthusiasm and a positive, can-do attitude.
Why Join Us?
- Be part of a small, passionate team in a growing independent British brand.
- Play a key role in shaping the next phase of White Coco's growth.
- Work closely with the senior team and have a genuine impact on business performance.
- Enjoy a varied role spanning marketing, e-commerce, content, customer experience and commercial growth.
- Opportunities to develop your skills and grow with the business.
If you're excited by the opportunity to help build a growing fashion brand and enjoy turning ideas into measurable results, we'd love to hear from you.
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