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About Kingsgate
Kingsgate is a holding company that invests in and buys IT Services businesses and holds them indefinitely. Founded in 2025 by Arjun Shastri and Jamish Vekeria, we are backed by permanent capital and industry veterans, including the Co-Founder of Axcient and early backers of Kaseya, who share our long-term vision of building a market-leading group. This is an exciting time for Kingsgate as it expands its presence in the UK and starts to establish its founding team members.
Our approach is rooted in a commitment to operational and service excellence. We seek to invest in and buy businesses with deep customer relationships, and focus on preserving the teams, cultures and service models that have delivered this historical success. We are driven by a people-first mindset that guides us as we pair high-velocity M&A execution with best-in-class operations.
Role Overview
As the Growth Marketing Manager for Kingsgate, you will own and drive growth across marketing channels for the businesses we acquire. You will be responsible for generating qualified demand for our portfolio companies - building the inbound engine that turns websites and content into a steady flow of leads, and running the outbound activity that puts each business in front of the right audiences. Strategically, you will design a repeatable growth playbook that can be applied to each new acquisition, leverage supplier and partner relationships to unlock co-marketing budget, and make sure every company has a clear, measurable pipeline of marketing-qualified leads.
Responsibilities
Brand & Positioning
- Develop and own a clear brand, positioning and messaging framework for each business
- Sharpen each company's value proposition and differentiation to support demand generation and win rates
Inbound Growth & Demand Generation
- Optimise the websites of portfolio companies for conversion, SEO / AEO and lead capture, driving a consistent flow of inbound enquiries
- Plan, create and publish content (articles, landing pages, case studies, email, media) and organise webinars that attract and convert prospects for each business
- Own the SMB lead-generation funnel end to end, from first visit through to marketing-qualified lead, and ensure leads are passed cleanly to each company's sales process
- Manage the social media accounts for each business, building organic presence and engagement across the portfolio, leaning on the team for content
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Local SEO & Google Business Profile
- Own local SEO and Google Business Profiles for each business
- Build and manage a review-generation programme
Outbound Marketing
- Review and sharpen existing ICP lists, integrating insights from CRM data, customer feedback, and recent wins
- Develop outbound campaigns - email, targeted outreach and other channels - to generate demand from SMBs for each business
- Continuously test creative, targeting and channels, doubling down on what works and cutting what doesn't
Customer & Lifecycle Marketing
- Build email nurture and lifecycle programmes that move leads through the funnel and keep customers engaged after the first sale
- Drive retention, cross-sell and upsell across the portfolio, including referral and advocacy programmes
- Develop case studies, testimonials and customer stories that demonstrate results and support new sales
Co-Marketing & Supplier Relationships
- Build relationships with suppliers and partners and leverage them to unlock co-marketing funds and joint campaigns
- Design and deliver co-marketing activity that stretches each business's marketing budget further
- Negotiate marketing development funds, rebates and partner contributions where available
Growth Playbook & Technology
- Use AI and automation to streamline marketing workflows, reduce manual effort and improve speed and consistency across the portfolio
- Build a repeatable, standardised growth playbook that can be deployed quickly into each newly acquired business
- Standardise the marketing tech stack across acquisitions e.g. ensuring Lemlist and HubSpot are set up correctly for each business and feed cleanly into the PSA
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Reporting & Analytics
- Build and maintain analytics and tracking so performance is visible and improvements are measurable
- Create and maintain a dashboard covering MQLs by business, cost per lead, channel performance and pipeline contribution, with commentary on trends and recommended actions
- Report on the performance of each campaign and channel, and recommend where to invest next
KPIs
- MQLs per business
- Cost per lead
- Website conversion rate
- Co-marketing budget unlocked
What We're Looking For
- Proven experience driving growth and generating qualified SMB leads across multiple marketing channels
- Strong inbound skills - website optimisation, SEO/AEO and content that converts - paired with hands-on outbound and paid advertising experience
- A data-driven operator who sets clear targets, measures everything and optimises to cost-per-lead and MQL goals
- Hands-on with marketing technology and automation, including HubSpot (or similar), and comfortable using AI to streamline workflows
- Commercially minded, with the confidence to build supplier and partner relationships and unlock co-marketing budget
- A self-starter who can standardise and repeat processes, and thrives in a fast-paced, acquisitive environment
- Knowledge of IT / technology is preferred
Progression to Head of Growth Marketing
As Kingsgate expands, you will be responsible for scaling the growth function across all acquired companies and will build and lead a small marketing team. Your remuneration will be increased in line with the additional responsibilities.
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