FoodChain ID
Growth Marketing Manager
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Growth Marketing Manager – Industry Solutions
FoodChain ID
About FoodChain ID
FoodChain ID is a global leader in food safety, quality, sustainability, and regulatory compliance solutions. Through our Digital Solutions division, we empower businesses with trusted data, technology, and expertise that help them navigate complex regulatory environments, manage risk, and drive growth.
Our Industry Solutions division supports customers across multiple sectors through a portfolio of innovative digital products and services. As we continue to scale, we are seeking a Growth Marketing Manager to drive demand generation, pipeline growth, and lead conversion across the division.
About the Role
We are looking for a commercially-minded, data-driven Growth Marketing Manager to lead demand generation and marketing activation activities for our Industry Solutions division.
Working closely with Product Marketing, Marketing Operations, Business Unit leaders, and external agency partners, you will be responsible for developing and executing integrated marketing campaigns that generate qualified leads, accelerate pipeline growth, and contribute directly to revenue targets.
This role sits at the intersection of strategy, execution, and performance optimisation. You will play a critical role in translating go-to-market strategies into measurable marketing programs while ensuring leads are effectively nurtured, managed, and converted through the sales funnel.
The successful candidate will bring strong experience in:
- Activation strategy
- Marketing automation
- Campaign management
- Lead lifecycle management
- Multi-channel campaign execution
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Key Responsibilities
Demand Generation & Pipeline Growth
- Develop, execute, and optimise multi-channel demand generation campaigns to drive Marketing Qualified Leads (MQLs), pipeline, and revenue.
- Create and implement strategic marketing plans aligned to growth targets across the Industry Solutions division and its three business units.
- Build and manage lead nurture programs that accelerate prospect progression through the buyer journey.
Campaign Strategy & Execution
- Partner closely with Product Marketing to translate go-to-market strategies, customer insights, and buyer personas into effective campaigns.
- Execute integrated marketing campaigns across:
- Paid media
- Webinars
- Events
- Website
- Third-party media
- Social channels
- Coordinate campaign assets, messaging, and activation plans across multiple stakeholders.
- Collaborate with external agencies to execute:
- Paid media
- Trade media
- Digital advertising
- Lead generation programs
- Partner with the Events team to support a global calendar of:
- Trade shows
- Conferences
- Webinars
- Industry events
Marketing Automation & Lead Management
- Own MQL processes and lead management across the Industry Solutions division.
- Build and manage Salesforce campaigns, ensuring accurate campaign attribution and reporting.
- Use Pardot (Marketing Cloud Account Engagement) to:
- Create and manage email campaigns
- Develop Engagement Studio nurture programs
- Automate lead workflows and segmentation
Performance Measurement & Optimisation
- Track, analyse, and monitor critical metrics, including:
- MQL generation
- Lead-to-opportunity conversion
- Pipeline contribution
- Campaign ROI
- Deliver actionable insights and recommendations to stakeholders.
- Establish testing frameworks for continuous optimisation of:
- Messaging
- Channels
- Audience targeting
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Qualifications & Experience
Required
- 5+ years of experience in Growth Marketing, Demand Generation, or Digital Marketing within a B2B environment.
- Fluency in French and English, with French as either a native language or at full professional proficiency.
- Proven track record of delivering measurable pipeline growth and lead generation results.
- Hands-on experience with:
- Salesforce campaign management and reporting
- Pardot (Marketing Cloud Account Engagement), including Engagement Studio and automation workflows
- Managing external marketing agencies and paid media programs
- Strong analytical skills with experience interpreting:
- Campaign performance data
- Sales funnel data
- Excellent project management and stakeholder management skills.
- Experience working within a matrixed, global organisation.
Desirable
- Experience marketing:
- SaaS
- Technology
- Regulatory systems
- Data solutions
- Digital solutions
- Experience supporting multiple business units or product portfolios.
- Familiarity with:
- Google Analytics
- WordPress
- AI-enabled marketing tools
Additional
- Occasional travel may be required for:
- Business meetings
- Tradeshows
- Customer events
- Team collaboration activities
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