Pass the Keys®
Growth Marketing Manager
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Pass the Keys is the UK’s leading short-let and Airbnb management franchise, helping hundreds of property owners unlock more bookings, higher income, and hands-free hosting. With 50+ franchise partners nationwide, we combine powerful technology, exceptional service, and local expertise to deliver the best in short-let management.
The Group Marketing function plays a critical role in driving national brand awareness, targeting candidates for the franchisee opportunity, and driving the franchise marketing. It will also support franchise partners and generate high-quality landlord and property acquisition leads across the UK, working with our Host Marketing Department.
The Growth Marketing Manager owns the execution of Pass the Keys’ national franchise growth and supporting property acquisition. You will translate the company’s brand vision and commercial objectives into measurable multi-channel campaigns, consistent content output, and increased national visibility.
This role is the operational heartbeat of the marketing team. You will coordinate campaigns, manage external agencies (SEO, PPC, social, PR), oversee internal workflows, and ensure that everything runs smoothly, on time, and on brand. You will also play a key role in supporting franchise partners with scalable marketing assets, toolkits, and guidance.
The ideal candidate is a hands-on, highly organised marketer who thrives in a fast-paced environment and knows how to turn strategy into execution.
Key Responsibilities
Campaign Leadership & Execution
- Own end-to-end delivery of national marketing campaigns (monthly/quarterly).
- Ensure campaigns align across national, regional, and franchise/local marketing.
- Report regularly on performance and optimise campaigns for lead generation and visibility.
- Turn strategy into clear execution plans with timelines, content, assets, and KPIs.
- Coordinate all channels:
- Website
- Content
- Social
- PR
- Paid ads (through agency partners)
Agency Management & Briefing
- Acts as the primary contact for all marketing agencies, ensuring aligned output:
- SEO/content/social agency
- PR agency
- PPC / paid ads partners
Responsibilities Include
- Writing clear and structured briefs.
- Sharing campaign plans, timelines, and KPIs.
- Holding agencies accountable to deadlines, quality, and reporting standards.
- Ensuring smooth integration of agency deliverables into Pass the Keys’ ecosystem.
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Content Calendar & Cross-Channel Coordination
- Own and manage the integrated content calendar (blogs, social, email, PR, website).
- Work closely with internal team members to ensure flawless delivery.
- Maintain brand voice and visual consistency across all channels.
- Ensure all campaign assets are produced, approved, and scheduled on time.
Franchise Marketing Support & Local Enablement
- Support and enable 50+ franchise partners across the UK:
- Manage and prioritise franchise marketing requests.
- Develop and roll out franchise marketing toolkits and playbooks.
- Lead local social pacts, messaging packs, and content activation.
- Support optimisation of local listings (Google Business, social pages).
- Collect and manage local assets: Testimonials, Photos, Case studies, Success stories.
- Ensure franchises follow brand-standard marketing best practice.
Web, CRM & Analytics Coordination
- Work cross-functionally to ensure performance and accuracy:
- Brief and update website content, landing pages, guides, and blogs.
- Optimise on-site content and funnels for conversion.
- Support email marketing campaigns and segmented CRM journeys.
- Maintain dashboards, analytics, and reporting cadence.
- Deliver insights and recommendations based on data.
Personal Attributes
- Highly organised, detail-oriented, and structured.
- Strong ownership mentality drives tasks to completion.
- Proactive problem-solver with a bias for action.
- Calm under pressure; thrives in a fast-paced growth environment.
- Confident communicator capable of managing multiple stakeholders.
- Balances strategic thinking with hands-on execution.
Requirements
Essential
- 5+ years in marketing, digital execution, campaign management, or similar.
- Proven experience running multi-channel campaigns end-to-end.
- Ability to coordinate agencies and internal stakeholders.
- Strong project management, organisation, and prioritisation skills.
- Comfortable working across social, content, email, basic SEO, and analytics.
- Excellent written, verbal, and briefing communication skills.
- Ability to turn marketing strategy into actionable plans and measurable deliverables.
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Desirable
- Experience in a franchise, multi-location, real estate, or property services environment.
- Experience managing PR, PPC, or SEO agencies.
- Experience with CMS platforms, content calendars, CRM systems, and marketing automation tools.
- Familiarity with web performance metrics, dashboards, and analytics.
- A background in property, hospitality, SaaS, or service-based industries.
Benefits
At Pass the Keys, we are committed to fostering an environment where success is both achievable and sustainable. We believe in empowering our teams with the tools, support, and knowledge they need to thrive. As part of our team, you will benefit from:
- A Global Vision: Join an ambitious company aspiring to be the global leader in short-let and holiday-let property management.
- A Strong Company Culture: Our four core values—Drive, Evolve, Take Pride, and Together—guide everything we do.
- Autonomy & Independence: We manage by results, not input. No micromanagement—just accountability and impact.
- Professional Growth Opportunities: We encourage responsibility and development, allowing you to expand your skills as much as you can handle.
- Flexible Work Arrangements: We understand the importance of work-life balance and support flexible scheduling where possible.
- Competitive Salary: While there may be places that pay more, we offer competitive wages with strong career progression opportunities.
- A Great Team: Work alongside inspiring colleagues in a supportive and collaborative environment.
- Hybrid Work Model: For London-based employees, we require a minimum of three days in the office—currently Monday, Tuesday, and Thursday. Please note, occasional weekend work may be required to meet operational demand.
UK-Specific Benefits
- 22 days of holiday plus an extra day off for your birthday.
- Pension scheme with salary sacrifice, matching contributions up to 7%.
- Enhanced maternity pay—up to 90% of salary for six months.
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