Growth Marketing Manager

Tungsten Automation is seeking an experienced and results-driven Growth Marketing Manager to join our global team. The ideal candidate will have experience in planning, executing, and optimizing marketing campaigns across various channels. In this role, you will be responsible for managing end-to-end campaign processes, analyzing performance metrics, and ensuring that our marketing efforts align with our business objectives.

Responsibilities

• Develop and execute comprehensive marketing campaigns that align with business goals and target audience needs.
• Collaborate with the marketing team to define campaign objectives, target segments, and key performance indicators (KPIs).
• Create detailed campaign plans, including timelines, budgets, and resource allocation.
• Coordinate the implementation of marketing campaigns across multiple channels, including digital, social media, email, content, and online events.
• Work closely with internal teams and external vendors to produce high-quality marketing materials and assets.
• Ensure campaigns are launched on time and within budget, meeting all defined objectives.
• Monitor and analyze campaign performance metrics to assess effectiveness and ROI.
• Conduct A/B testing and other optimization techniques to improve campaign performance.
• Generate detailed reports on campaign outcomes, providing actionable insights and recommendations for future campaigns.
• Communicate campaign plans, progress, and results to stakeholders at various levels of the organization.
• Utilizes AI-enabled tools (e.g., chatbots, documentation automation, analytics assistants) to improve efficiency, accuracy, and streamline routine tasks while following company AI governance and data privacy standards.