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About the role:
You'll be one of the first people on the ground in the UK. Working directly with the UK GM, you'll own how Everlab reaches its first UK members, taking a proven growth playbook from Australia and making it work in a new market. This is a rare opportunity to shape a market from day one, not optimise someone else's machine.
You'll run our early D2C channels yourself: search, social, lifecycle, and referral. You'll define the UK customer, sharpen the message, and direct the creative - drawing on Everlab's central growth squads and external resource for the creative build. This is a breadth role, not a specialist one. We're looking for someone who can allocate a quarterly channel budget and launch a referral campaign in the same week.
We move quickly, operate with high ownership, and expect every person to think in outcomes, not activities. We're an AI-first team: every person in Growth is expected to use AI tools to work faster, experiment more, and produce higher quality output.
Responsibilities and scope:
- Market adaptation: Take Everlab's Australian growth playbook and adapt it for the UK's customer, messaging, and regulatory environment. Work with the AU squads across performance, lifecycle, organic, and creative to get to best practice fast.
- Channel ownership: Launch and run search, social, lifecycle, and referral for the UK end to end. Own everything from strategic channel decisions to campaign execution. Test fast and scale what the evidence supports.
- ICP and messaging: Define the UK ideal customer, test positioning and commercial messaging, and build the narrative that makes preventative health land here.
- Creative direction: Brief and direct creative from central and external teams. You set the standard and judge the output (you don't need to make it yourself).
- Performance reporting: Own reporting of spend, CAC by channel, and funnel performance, with AI-assisted reporting where it saves time.
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What we are looking for:
- Experience: 4-6 years in B2C growth marketing, ideally at a startup or scaleup.
- Breadth of experience: You've operated across channels, not owned one channel inside a large team. You can show results in at least two of search, social, lifecycle, and referral.
- Ownership: You take responsibility for outcomes, not tasks. When something's yours, you make the calls, do the work, and answer for the result.
- Customer definition: You've led ICP analysis, positioning, and messaging. You've shaped strategy, not just executed someone else's plan.
- Analytics confidence: Comfortable owning attribution, CAC, and funnel metrics, and turning them into a prioritised action list.
- (Nice to have) Health, wellness, or regulated category experience: You know what messaging works in the UK, and where claims are scrutinised.
- (Nice to have) Launch experience: You've taken a product into a new market or launched a brand from zero awareness.
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Working at Everlab:
- Do work that matters: We’re building the future of preventive health. Use your skills to prevent disease, improve access to personalised care, and reduce pressure on the health system.
- Work-life flexibility: Hybrid working with 2 to 3 days in the office, plus flexibility to manage life beyond the 9 to 5 when it matters.
- Experience Everlab as a customer: Full access to the Everlab health program, provided after successfully passing probation.
- Share in our success: Employee Share Option Plan included as part of your total remuneration. We grow together.
- People you’ll love working with: A welcoming, mission-driven team of smart, thoughtful people doing meaningful work.
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