FLIGHTSTORY
Growth & Product Marketing Manager
London
Posted 2 days ago
How your CV stacks up
1Upload CV
2Analyse CV
3Improve CV
Upload your CV to see how well it fits this job role
?%
Growth & Product Marketing Manager
Growth & Product Marketing Manager
COMPANY: Flightstory BRAND: The Diary of a CEO / SB Products REPORTS TO: Head of Product & Ecommerce
About Flightstory
We are a media company and investment fund, on a mission to elevate the stories, build the communities, and support the founders that inspire a happier, healthier humanity. We scale creator-led new media IP and operate an investment fund and venture studio.
Mission
Grow the ecommerce and subscription products behind The Diary of a CEO, turning our audience into customers, and customers into repeat buyers.
- You will be responsible for launching new products and scaling existing ones, increasing the number of people who discover our products, their conversion rates, and the frequency of repeat visits.
- You will own performance across the full funnel, with clear accountability for CAC (Customer Acquisition Cost), ROAS (Return on Ad Spend), LTV (Lifetime Value), and conversion rates, ensuring every marketing activity drives measurable commercial impact.
- Your goal is to drive consistent revenue growth by improving how we acquire, convert, and retain customers week on week, using creative and disruptive strategies while strengthening core systems. This includes content, paid media, email, and our website—tailoring an approach that is both data-led and highly iterative.
- Success in this role comes from understanding our audience's needs, capturing their attention through authentic marketing strategies, and delivering campaigns that are both compelling and commercially effective.
Outcomes
- Revenue & Growth Ownership: Drive consistent revenue growth by improving acquisition, conversion, and retention, with clear accountability for integrating CAC, ROAS, LTV, and conversion metrics with performance at every touchpoint.
- Ecommerce & Conversion Optimization: Enhance conversion rates, average order value (AOV), and visitor revenue by optimising landing pages, product pages, checkout processes, and sales offers.
- Go-to-Market Excellence: Develop and execute product launch strategies that drive visibility and position our offerings effectively, ensuring scalable demand from inception.
- Creative Campaign Development: Create bold, culturally resonant campaigns that captivate attention, spark engagement, and serve as high-impact growth drivers allowing us to break through the market noise.
- Multi-Channel Growth & Management: Oversee and optimize performance across all channels, including paid media, organic social, podcast, email, web presence, and creator/affiliate engagement strategies to create synergy driving revenue.
- Social-First & Creator-Led Growth: Build and scale a social-first acquisition channel leveraging creators, user-generated content (UGC), TikTok Shop, and affiliate programs to inform distribution strategies turning engagement into loyalty-driven revenue.
- Marketing Performance & Optimization: Build data-driven processes to continuously test, refine, and optimize campaigns and funnels for top-tier performance throughout the customer journey.
- Innovation & Experimentation: Continuously identify new growth opportunities, platforms, and channels while fostering a culture that values experimentation and iterative improvements.
- Cross-Functional Collaboration: Collaborate with product, eCommerce, creators, content, and channel teams to align efforts, remove bottlenecks, and execute high-impact initiatives seamlessly.
Reasons to use Rodeo
Start with a chat, not a search bar
Grad scheme, placement, apprenticeship? Not sure what you want yet — that's fine. Your agent talks it through with you and turns "I have no idea" into a shortlist.
It searches the market for you
Every day your agent scans the market matching roles against what actually matters to you, not just keywords on a CV.
Only hits
No noise. No "maybe this fits." Just roles with a clear explanation of why they're right — and where to focus when applying.
What Success Looks Like
- Drive marketing outcomes into measurable revenue growth, focusing on improving acquisition rates, conversions, and customer retention for e-commerce and subscription products.
- Successfully launch new products and scale existing lines, aligning commercial performance expectations by ensuring the campaigns cut through the noise.
- Create high-impact marketing campaigns that balance cultural relevance with direct business results.
- Identify underperforming areas—whether across channels or funnel stages—and take immediate action to improve throughput and effectiveness.
- Develop campaigns and systems that not just actively engage but convert and scale organically across platforms.
- Maximize the cost-effectiveness and revenue-generating potential of channels such as social media, podcasts, paid media, and e-commerce.
- Use a data-driven and iterative approach, constantly testing, learning, and refining to optimise sales, performance, and revenue.
- Merge activity across content, paid marketing, social media, and e-commerce, creating cohesive growth pillars that leverage community engagement.
- Turn business momentum into immediate and measurable revenue, ensuring visibility aligns with strategic goals and performance improvements.
Get help with your application
Your very own career expert that helps elevate your application to the next level.
Competencies Needed
- Growth & Commercial Thinking: Think holistically in terms of end-to-end revenue systems, leveraging critical KPIs CAC, ROAS, LTV, and conversion kaleidoscopes to strategize for pervasive impact.
- Product Marketing Execution: Craft strategies from product positioning and motion narrative, translating into high-return demand generation and sustained commercial success.
- Campaign Strategy & Development: Design, manage, and execute cutting-edge marketing campaigns, ensuring they resonate culturally and deliver actionable results.
- Creative & Disruptive Thinking: Produce novel, disruptive marketing ideas that cut through noise, generate engaging discussions and revenue streams.
- Social-First & Creator-Led Marketing: Develop methods to engage modern audiences through creator alignment, UGC initiatives, TikTok Shop tactics, and affinity networks, turning attention into revenue with organic growth symphonies.
- Ecommerce & Conversion Rate Optimization (CRO): Implement strategies focused on e-commerce optimizations (landing and product page layouts, checkout enhancements) to drive AOVs, upsells, and customer lifetime revenue.
- Data-Driven Optimization: Learn from every data point, iterate intelligent changes, ensuring incremental gains in growth and revenue amplification.
- Strategic Decision-Making: Operate at the intersection of rapidity and long-term thinking, making smart, commercially relevant decisions.
- Collaboration & Cross-Team Alignment: Bridge functional silos (product, marketing, social, eComm, content), fostering aware integration, smooth execution, and exception-focused problem solving.
- Agility & Experimentation: Thrive in national focus on fast-paced environments, driving continuous innovation through nutritious testing and growth strategy adjustments.
Trusted by 25,000+ job seekers
“It took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what I’ve been looking for.”
Jessica, London
Skills
Growth Thinking
Product Marketing
Campaign Strategy
Creative Thinking
Social Media Marketing
Ecommerce Optimization
Data Analysis
Collaboration
Agility
Customer Retention
Conversion Rate Optimization
Content Marketing
Performance Marketing
Market Research
Digital Marketing
Community Building
Location