Research and Intelligence

• Direct the research programme for every client, post-purchase surveys, customer surveys, user testing
• Synthesise findings into strategic insight that shapes the roadmap from month two onwards
• The agent suite accelerates this process. Your job is to interpret the output and connect it to commercial decisions

AI and Execution Layer

• Work with a full suite of AI agents built on ConversionWise methodology, hypothesis generation, research synthesis, copywriting, design briefing, development support
• These exist to make you faster and sharper, your job is to direct them well and quality-check the output
• Contribute to improving the toolkit as it develops and document approaches that make the team better

What Good Looks Like

• You read a client's Shopify store, their GA4 data, and their post-purchase survey responses and within 30 minutes with AI guidance, you have a clear view of the three highest-impact opportunities and a commercial rationale for why each one matters. That thinking feeds the engine and the engine moves.
• The client feels like they have a senior strategic partner who genuinely understands their business. They bring problems to you before they become complaints because the relationship is strong enough that they trust you to act.
• You interpret the output of the research and agent suite clearly and make confident decisions from it.
• You know what the data is telling you, you know what it isn't telling you, and you know what to do next.
• You apply judgment to every validation decision. The system surfaces the options, you make the call.
• You flag things early. If the data is pointing to a problem, if the client relationship needs attention, if the strategic direction needs to change, you act on it before someone else raises it.

Experience and Skills

Essential

• Minimum three years in an ecommerce, CRO, or growth strategy role with demonstrable commercial impact. Agency experience strongly preferred.
• Strong ecommerce literacy, you understand how online stores work, what drives conversion, and how to read performance data clearly.
• Experience owning client relationships directly, not supporting them. Renewals, difficult conversations, commercial discussions.
• Strong communicator. You can take a complex strategic position and make it clear and compelling to a client who is not an expert.
• Sound commercial judgment, you think in revenue terms and connect every decision to a business outcome.

Desirable

• Experience with subscription ecommerce and the dynamics of subscriber acquisition and retention.
• Experience with paid traffic landing page optimisation and the connection between ad creative and post-click conversion.
• Has built something with AI, an agent, a workflow, an automation. Not just used it. Built it.
• Experience contributing to internal playbooks, frameworks, or delivery methodologies.

Behaviours and Mindset

• Commercially driven: You think in revenue terms. A strategy is only good if it connects to a commercial outcome. A deliverable is only valuable if the client can see it working.
• Judgment over process: You know when to follow the framework and when the situation requires a different call. You back your convictions and measure their outcomes.
• Proactive by default: You identify the risk before the client raises it. You act on relationship signals before they become escalations. You do not wait to be asked.
• Intellectually honest: When something does not work you update your model. You do not explain it away.
• High standards: You care about the quality of everything that reaches the client. You hold yourself to that standard independently of whether anyone is checking.

First 90 Days

• 30 days: Understand systems, shadow roadmap sessions, own first accounts
• 60 days: Independently lead portfolio and strategy reviews
• 90 days: Demonstrate retained revenue, strategic wins, and client trust

What This Role Is Not

• Not a manual execution role, the infrastructure exists and you are here to direct it.
• Not a testing-first role where the default is to run an experiment regardless of context or traffic.
• Not a role for someone who needs significant direction before they can move. The environment rewards fast, well-reasoned independent judgment.
• Not a role for someone who sees AI as a threat or a gimmick. It is the engine that makes this role possible and you need to be comfortable at the wheel.