Reflect Digital
Growth Strategy Lead
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Growth Strategy Lead
Location: Flexible / Hybrid (With a 4-Day Compressed Work Week!)
Salary: £50,000+ DOE
THE ROLE
This isn't a traditional sales role; it's a unique opportunity to combine strategic thinking, relationship building, and commercial leadership to win transformational partnerships for Reflect Digital. You thrive on:
- Building rapport with senior decision-makers and uncovering the real commercial challenges behind a brief.
- Leading strategic conversations that inspire confidence and position Reflect as the right long-term partner.
- Bringing together specialists from across the agency to shape compelling, insight-led proposals.
- Turning behavioral insight, marketing strategy, and channel expertise into clear, persuasive client stories.
- Driving complex pitches from the first conversation through to the final presentation and commercial close.
This role is designed for someone who has led in strategy or sales before, has a marketing background, and loves the thrill of the chase to win new business. You will bring the commercial confidence, deep industry instinct, and senior-level gravitas required to operate independently from day one, transforming high-value opportunities into major agency wins. As the Growth Strategy Lead, you'll lead our strategic new business activity, working closely with the CEO, Marketing Director, and Heads of Department to convert high-value opportunities into long-term client partnerships.
Beyond scaling the agency, you’ll take ownership of sponsorship growth for the national Aspiration Digital conference. Your commercial success will directly fund a life-changing program designed to inspire and launch the careers of the next generation of digital talent.
RESPONSIBILITIES
Agency New Business & Commercial Strategy
- Own the Pipeline: Direct the full end-to-end sales journey from first contact to closed deal.
- Outbound Strategy: Build and execute your own proactive outbound strategy, leveraging LinkedIn and industry intelligence to cultivate relationships with high-value, ideal-profile clients.
- Lead Senior Pitches: Mastermind and deliver high-stakes pitches with authority, shaping compelling commercial narratives and aligning internal delivery teams.
- Smart Qualification: Apply sharp commercial judgment to inbound enquiries, ruthlessly prioritizing internal effort toward the highest-converting opportunities.
- Protect the Margin: Own pricing and commercial strategy within all proposals, ensuring value is undeniably demonstrated while agency margins remain protected.
- Set the Standard: Manage the CRM as a strategic tool and contribute directly to the agency's overall process, best practices, and positioning.
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Aspiration Digital — Sponsorship Sales
- Proactively identify, approach, and secure corporate sponsors aligned with the national growth of the Aspiration Digital conference.
- Manage sponsor relationships end-to-end, from initial outreach to agreement and activation.
Thought Leadership & Market Insight
- Work with the Marketing Director to shape outreach programs (campaigns, webinars, events).
- Lead by example as a voice of authority, contributing to blogs, guides, reports, and podcasts to strengthen Reflect Digital’s profile in the performance marketing space.
WHAT WE ARE LOOKING FOR
- Proven Agency Sales Record: Deep experience managing a pipeline and closing high-value deals in a B2B agency or services environment.
- Senior Gravitas: Exceptional written and verbal communication skills; you are comfortable commanding the room and advising C-suite prospects.
- Sharp Commercial Acumen: The ability to think strategically about pricing, value propositions, and margin protection.
- Performance Marketing Knowledge: A solid, credible understanding of performance marketing to ensure instant trust with sophisticated prospects.
- Proactive Mindset: A natural hunter who thrives on autonomy, builds rapport effortlessly, and sets a high bar for excellence.
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WHAT SUCCESS LOOKS LIKE
You know what a good pipeline looks like, and you thrive under clear expectations. Our commercial targets include:
- Generating £750k of new business revenue annually.
- Delivering £95k of Aspiration Digital sponsorship revenue.
- Achieving a 50% pitch win rate.
- Establishing a trusted, high-converting pipeline from day one.
Please note, commercial targets are shared across departments, and it is no one person's role to deliver revenue; instead, the role focuses on bringing people together with a shared vision to achieve the targets. It is your responsibility to uphold the target and maintain momentum, and therefore ownership falls to you to rally the support required.
THE PACKAGE
- Salary: £50k+ DOE
- Work/Life Balance: Flexible working, 4-day work week, and hybrid working available.
- Annual Leave: 28 days (ex., Bank Holidays) plus Birthdays, Charity day, and business slowdown between Christmas and NY.
- Healthcare: Private Healthcare from Vitality.
- Breakfast Club and healthy snacks.
- Weekly Wellbeing Sessions.
- Access to trained Mental Health First Aiders (MHFA).
- Lunch & Learn and Brunch & Learn sessions.
- Internal Training Opportunities - MHFA Training, First Aid Training, ED&I Training.
- Endometriosis Friendly Employer.
- Career Progression.
- Agency Partnerships.
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