Kainos
GTM Activation Marketing Manager - Workday Product
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# **GTM Activation Marketing Manager**
## **Join Kainos and Shape the Future**
At Kainos, we’re **problem solvers**, **innovators**, and **collaborators**—driven by a shared mission to create real impact. Whether we’re transforming digital services for millions, delivering cutting-edge **Workday** solutions, or pushing the boundaries of technology, we do it together.
We believe in a **people-first culture**, where your ideas are valued, your growth is supported, and your contributions truly make a difference. Here, you’ll be part of a diverse, ambitious team that celebrates creativity and collaboration.
Ready to make your mark? **Join us** and be part of something bigger.
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## **About the Role**
**Vision**: To create a world-class **business development and marketing capability** for Kainos, powered by a diverse team of highly talented professionals. We foster a collaborative and innovative environment where colleagues share knowledge, learn, and thrive. By following best-practice processes, we ensure sustainable and predictable sales pipelines for our **market-leading offerings**.
This role sits within the **Campaign Activation team** and reports directly to the **VP of Campaign Activation**.
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## **Key Responsibilities**
As the **GTM Activation Marketing Manager**, your role involves developing and owning the **GTM activation strategy**, **campaign plans**, and **integrated activation approach**—ensuring everything aligns with commercial priorities to drive growth for the **Workday Product Business Unit (BU)**.
### **Key Duties Include:**
- **Strategic Campaign Ownership**
- Develop, own, and implement **integrated campaign plans** aligned with **commercial priorities** for the **Workday BU**.
- Define **target audiences**, messaging, and channel approach, ensuring strategic alignment, prioritisation, and efficient resource allocation across concurrent campaigns.
- Own **campaign budgets** while delivering activities **on time and within budget**.
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Campaign and Content Activation
- Lead end-to-end delivery of multi-channel campaigns to achieve objectives like brand awareness, demand generation, and pipeline acceleration.
- Drive cross-functional orchestration, ensuring seamless execution across channels and alignment with campaign objectives.
- Adapt core messaging frameworks (provided by Product Marketing) for various touchpoints, including emails, landing pages, webinars, nurture flows, and CTAs.
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Sales Alignment & Pipeline Conversion
- Collaborate closely with Sales & SDRs to launch and activate campaigns, driving strong lead management and conversion.
- Partner with Sales Enablement to equip sales teams with the right messaging, content, and tools for prospect engagement.
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Performance & ROI Reporting
- Own campaign effectiveness and ROI, analysing performance across all activities.
- Work with Marketing Operations to optimise campaigns using data-driven insights.
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Strategic Partnerships
- Engage closely with Alliances and Partner Marketing to explore co-marketing opportunities, expanding campaign reach for greater commercial benefit.
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Team Collaboration & Stakeholder Management
- Proactively collaborate within the Campaign Activation team and wider marketing function to meet OKRs.
- Act as a coordinator and trusted advisor, ensuring consistency and best practices in GTM activation.
Requirements
Essential Requirements
- Substantial experience in marketing (strategic/management level), with a proven track record of success.
- Expertise in B2B campaign activation and delivery, including executing integrated, multi-channel campaigns.
- Extensive experience in marketing strategy for target markets, driving measurable results.
- Strong background in developing business-impactful campaigns that meet commercial pipeline, awareness, and conversion goals.
- Ability to align marketing with Sales & SDR teams to generate and convert leads effectively.
- Deep understanding of CRM and marketing automation platforms.
- Proven ability to communicate persuasively, influence stakeholders, and build credible, trusting relationships (internally and externally).
- Experience thriving in a matrixed environment, collaborating across multiple teams.
- Ability to manage multiple campaigns and priorities with precision in a fast-paced, competitive setting.
- Excellent interpersonal, verbal, and written communication skills.
- Creative thinking skills with a focus on balancing brand consistency with innovative messaging.
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Desirable Qualifications
- Degree or higher in Marketing, Communications, or a related field.
- Prior work within the Workday ecosystem or enterprise SaaS sector.
- Experience delivering co-marketing campaigns with strategic partners.
- Event and project management skills tailored to integrated campaigns.
- Insight into lead generation and qualification processes.
- Broad technological awareness, including emerging trends in marketing.
Embracing Diversity
At Kainos, we champion diversity, equity, and inclusion. We are committed to fostering a team that reflects the diversity of our world—where everyone is valued, respected, and given equal opportunities to succeed. We actively seek out talent from all backgrounds, considering age, race, ethnicity, gender, sexual orientation, religion, disability, or any other distinguishing factor.
Our talent acquisition team is here to support your needs. Should you require adjustments or accommodations (e.g., for interviews or assessments), please don’t hesitate to reach out. We’re committed to ensuring a level playing field and tailored recruitment processes to accommodate everyone’s journey. Privately discussing your requirements can help make the process as smooth as possible.
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