Expansio
GTM Automation Engineer & Head of Outbound Delivery
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GTM Automation Engineer & Head of Outbound Delivery
About the Role
We are a fast-growing cold email and outbound client acquisition agency, working with 50+ clients. We help B2B companies and agencies generate qualified sales opportunities through:
- Cold email and outbound systems
- Lead generation
- Campaign strategy
- Appointment-setting processes
We’re hiring a GTM Automation Engineer & Head of Outbound Delivery—a hands-on technical architect who will transform a high-growth agency into a scalable, predictable revenue machine, working directly with the founder.
⚠️ Read before applying
This is not a role for someone who wants to sit in meetings or analyse dashboards. You must be a builder who can troubleshoot and optimise the stack yourself.
If terms like JSON payloads, webhook routing, data debt, or DNS configuration aren’t part of your daily vocabulary, this role isn’t for you.
Technical Stack (Must-Know Experience)
Data Orchestration
✔ Clay (Advanced: waterfalls, multi-source stacking, API integrations, web scraping, custom formulas, data normalization)
Outbound Infrastructure
✔ Smartlead / Instantly (Advanced domain procurement, smart rotation, DNS architecture: SPF, DKIM, DMARC, custom tracking domains, spam filter mitigation)
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Workflow Automation
✔ n8n or Make (Used as the brain linking CRM, scraping tools, webhooks, and routing engines)
CRM & RevOps
✔ HubSpot or Pipedrive (Custom workflows, CRM object architecture, lead scoring, pipeline velocity tracking)
Key Responsibilities
Technical Ownership
- Oversee the setup, warming, and health tracking of hundreds of client domains and inboxes
- Maintain a 95%+ deliverability rate by monitoring domain health and drift
Lead Automation & Process Efficiency
- Re-engineer messy workflows into clear, documented, and automated systems (SOPs)
- Replace manual spreadsheet data entry with n8n pipelines to eliminate human error
Team Accountability
- Hold junior data and inbox operators accountable via daily QA checklists (verifying variables, bounce rates, routing replies automatically to client Account Executives)
Revenue Operations & Analytics
- Build tracking dashboards (Looker Studio, HubSpot, or custom tools) to demonstrate real attribution, reply intent, win rates, and campaign ROI
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The Ideal Profile
Experience
✔ 2+ years in a high-volume outbound agency or growth-stage B2B SaaS company, as:
- GTM Engineer
- RevOps Specialist
- Outbound Automation Engineer
Mindset & Skills
✔ Treats outbound as a precision data game, not just volume
✔ Hates dirty lists, broken {{first_name}} tags, and mismanaged CRM data debt
✔ Highly autonomous, owned outcomes, and executes with speed when issues arise
How to Apply (Mandatory Steps)
Applying candidates must include:
-
A brief summary of their experience managing programmatic outbound infrastructure at scale (how many domains/inboxes they’ve simultaneously overseen?)
-
Their proficiency level with Clay and n8n/Make—include:
- A real-world example of a complex data waterfall they’ve built
- A n8n pipeline with webhook routing they engineered
-
An operational debt story:
- Audited an inefficient system → fixed it → scaled it
Apply if you’re built for scale, haughtily efficient systems, and ownership over operations—this isn’t a “run automation” role, it’s a high-impact infrastructure owner position. 🚀
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