Samsung Electronics
GTM Lead - CTV - Samsung Ads
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GTM Lead - CTV - Samsung Ads
GTM Lead, CTV – EMEA Ads Product & Go-To-Market
Position Summary
The EMEA Ads Product & Go-To-Market role integrates product and commercial talent to lead the full product and commercial lifecycle of Samsung Ads solutions across Europe, the Middle East, and Africa. As the GTM Lead, CTV, you will play a pivotal role within the Ad Experiences domain team, serving as the go-to-market authority for Samsung’s native home screen ad formats—one of the most distinctive and high-impact advertising solutions in the Samsung ecosystem. This position requires hands-on ownership of end-to-end go-to-market strategy, from value proposition development to sales enablement and market adoption.
We seek a seasoned specialist with deep experience in ad tech, video, TV, and CTV advertising, who thrives in a cross-functional environment and excels at storytelling, stakeholder influence, and driving product-market fit. The ideal candidate will bring pan-European ad industry experience, a structured approach to strategy, and the ability to simplify complexity while collaborating effectively across seniority levels and functions.
Key Responsibilities
GTM Strategy & Activation
- Own the end-to-end go-to-market strategy and execution for Samsung’s native home screen ad formats in EMEA, including:
- Defining the value proposition, narrative, and positioning to maximize market relevance.
- Developing measurement frameworks to evaluate product impact and adoption KPIs.
- Lead the launch process, ensuring cohesive storytelling and consistent messaging across all channels.
Voice of the Customer & Product Feedback Loop
- Act as the primary liaison between EMEA client-facing teams, the Head of Ad Experiences Product & GTM, Global Product & Engagement (P&E), and internal support functions (e.g.,Ops, Finance).
- Synthesize customer insights and create points of view (POVs) on product-market fit, feeding actionable feedback into the product roadmap.
- Build systems to track adoption metrics, capture advertiser feedback, and publish market intelligence to inform:
- The Native TV Ad Formats Product Lead
- Global P&E for roadmap prioritization
Holistic “All Samsung” Go-To-Market Strategy
- Contribute to a unified Samsung Ads ecosystem narrative, ensuring home screen formats are presented as part of a broader connected TV and advertising solution.
- Collaborate with the Head of Ad Experiences Product & GTM to maintain narrative standardization across:
- Expandercials
- Buildscreen ads
- Other CTV formats in EMEA
- Ensure all collateral (whitepapers, case studies, proof-of-concepts) reinforces a seamless Samsung Ads story rather than tweened silos.
Sales Enablement & Partnerships
- Standardize messaging across EMEA for native home screen ad formats, defining the single source of truth for:
- Pitch decks
- One-pagers
- Narrative frameworks
- FAQs, objection-handling guides
- Vertical-specific collateral (e.g., retail, entertainment, FMCG)
- Maintain a proactive feedback loop with the sales organization to identify:
- Market friction points
- Training gaps
- Product issues
- Collateral needs in real time, ensuring adherence to Samsung’s expert positioning.
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Thought Leadership
- Establish yourself as the subject matter expert for:
- Native home screen formats
- CTV advertising trends in EMEA
- Create proprietary content (e.g., analysts articles, industry insights) to educate client-facing teams on:
- Samsung’s technical capabilities
- Key themes in native and connected advertising
- Emerging trends (e.g., AI-driven CTV optimization, dynamic creatives).
Requirements
To succeed in this role, you will bring:
- 7+ years of experience in:
- Sales enablement
- Product marketing
- GTM strategy
- Related roles within ad tech or advertising
- Proven ownership of end-to-end product launches, including:
- Collaborating with Finance, Yield, and Operations to establish pricing strategies, processes, and MOUs.
- Defining product-market fit based on pilot results and field feedback.
- Aligning technical capabilities with market demand (e.g., scalability, targeting, bumper vs. storyformats).
- Exceptional storytelling and content creation skills, demonstrating the ability to:
- Translate complex technical or data-driven insights into engaging sales collateral.
- Co-author frameworks for objection handling (e.g., “Why Samsung when competitors have similar products?”).
- Deep expertise in CTV mechanics, including:
- Buying, selling, and measuring CTV inventory in EMEA markets.
- Understanding SDP, demand, and private marketplaces in the connected TV ecosystem.
- Cross-functional partnership track record, spanning:
- Product management
- Engineering
- Marketing
- Sales
- Analytics & Data
- Pricing & Operations
- Design & Partnerships
- Legal Governance (compliance, TGI’s, contract terms)
- Project management prowess, with the ability to:
- Manage simultaneous priorities in a shifting priorities environment.
- Exercise judgment and autonomy in a self-directed, high-impact role.
- Pan-European ad/tech experience (preferred), with:
- Experience navigating regional nuances in allocations, markups, and LGD strategies.
- Exposure to regulatory differences across DACH, UK, France, Iberia, or Western CEE.
About the Role
Why Join Us?
As GTM Lead, CTV for EMEA, you will be positioned at the heart of Samsung’s brand and ad product strategy, driving the unified narrative for Samsung’s most distinctive ad placements—critical components of home screen platforms now embedded in over 500M+ devices globally. This is not a traditional account management or sales enablement function, but rather **it is about crafting the truth about Samsung home screen ads—facilitating consistent collaboration between product, sales, and market intelligence teams—and driving adoption by effectively coaching client-facing teams.
Our Ad Experiences (AX) domain operates as a fully integrated function, combining active talent development, agile strategy, and end-to-end ownership of the tech product—ensuring all commercial activities are rooted in a realistic and credible in-market proposition.
What Will Success Look Like?
Success is evident when:
- EMEA’s client-facing teams operate with consistent, data-driven assurance and cohesive messaging when speaking to potential customers and partners.
- Product launches execute successfully, supported by well-defined POV, positioning, narratives, and sales frameworks.
- Advertisers’ ROI expectations are clearly met, and adoption consistently exceeds targets.
- Revenue and ltv growth are reliably tracked, forecast, and reported internally with alignment to actual outcomes.
- Samsung enjoys a unified reputation across EMEA as the go-to CTV provider, with its native home screen formats serving as a high conversion, high-impact media pipe.
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Culture & Benefits
- Hybrid-work flexibility: 3 days on-site, 2 days remote in SIP-integrated locations.
- Performance-driven incentives: Bonus scheme, with a foreground focus on profitability, market expansion, and pioneering innovation.
- Talent reflection:
- Car allowance for EMEA-based employees (with approval).
- Pension contributions on-site.
- Enhanced volunteering time: 3 days/year unused compensatory leave may also apply.
- Holiday package: 25 days base leaves + public and national holidays + 1 unique-day birthday off policy.
- Variables like longevity or directive performance such as:
- Ad hoc discretionary allowances based on project milestones.
- Recognition programs tied to project launches, fundamentals (e.g. Internal P&E excellence).
- Hundreds of thousands of dollars in employee discounts across Samsung’s premium devices and viewing tools (e.g. Smart TVs, Monitors, Wearables).
- Portal support: Discounts extended to non-Samsung products, supporting lifestyle choices.
- Partners:
- De Facto healthcare coverage and financial allowances.
- Up to 20 days per calendar year, multi-recognized parental leave extensions applicable across various countries.
We are a global company, but not a silo—fostering both individual potential and collaborative success.
Our Commitment to Equalities
Samsung is a leader in diversity and inclusion, and we actively encourage applications from historically excluded groups.
We are fully committed to reasonable accommodation. If you require support during the application or interview process, please reach out to [internal & public-facing team contacts].
About Us
Samsung’s core mission across EMEA is to transform shopping habits, and to ‘propel diversified growth, remain at the technological frontier of discovery, and globally define excellence in smart experiences.”
Ofszecution across three core pillars:
- Smart Things, Smarter Solutions (verified by TFT in demand)
- Talent Excellence (Source of innovation and transformation).
- Ecosystem Impact (becoming a global storyboard – like an operating system – for human connections).
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Head back to the Samsung EMEA application portal to forecast your readiness.
Note: Applicants must be eligible for employment in the country/region of the specific operation. Additionally, all incoming names/brands are redlines due to privacy.
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