Norton Blake
GTM Strategy Lead
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Go-to-Market (GTM) Strategy Lead, London/Hybrid, 12 month FTC, £160,000 - £180,000 per annum
Banking experience needed
We are seeking an experienced Go-to-Market (GTM) Strategy & Delivery Lead to drive the development and execution of large-scale, customer-centric GTM strategies across a complex, matrixed organisation. This role will act as the central orchestrator across product, proposition, marketing, digital, sales, servicing, and operational teams, ensuring a seamless customer experience and successful delivery of strategic growth initiatives.
The successful candidate will combine strategic thinking with exceptional execution capability, translating ambitious business objectives into coordinated, measurable outcomes.
Key Responsibilities
- Lead the development and delivery of integrated Go-to-Market strategies, aligning customer propositions, commercial objectives, and routes to market.
- Act as the central point of coordination across propositions, product, brand, digital, stores, sales, servicing, and marketing teams to ensure a consistent end-to-end customer experience.
- Partner with the GTM PMO to translate strategic objectives into structured, prioritised delivery roadmaps, supported by robust governance and performance tracking.
- Collaborate with value stream and squad leaders to identify, sequence, and manage cross-functional dependencies and delivery risks.
- Define and execute launch, rollout, and market activation strategies across multiple customer segments and overlapping delivery phases.
- Drive execution excellence, ensuring strategic plans are translated into tangible business outcomes through effective programme leadership.
- Develop and embed customer engagement frameworks, including CRM, lifecycle management, and customer communication strategies.
- Establish measurement frameworks, KPIs, and performance dashboards to track GTM effectiveness and commercial impact.
- Provide oversight of programme execution, governance, prioritisation, and issue resolution to ensure successful delivery.
- Support marketing and channel teams in activating campaigns and customer journeys aligned to the overall GTM strategy.
- Act as a trusted advisor to senior leadership, providing strategic guidance, challenge, and clarity within a fast-paced and evolving environment.
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Skills & Experience
Essential
- Demonstrable experience leading large-scale Go-to-Market strategies within complex, matrix organisations.
- Strong track record of translating strategic vision into successful execution and delivery.
- Deep expertise in customer lifecycle management and multi-channel customer engagement.
- Proven programme leadership experience across multiple workstreams and stakeholder groups.
- Exceptional stakeholder management skills, with the ability to influence and align senior and executive-level leaders.
- Strong commercial acumen, with experience linking GTM initiatives to growth, profitability, and customer outcomes.
- Ability to navigate ambiguity, competing priorities, and organisational complexity.
- Experience designing and implementing operating models, governance structures, and delivery frameworks.
- Excellent communication, presentation, and storytelling skills, with the ability to simplify complex concepts.
- Experience managing agency, vendor, and partner ecosystems.
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Knowledge & Expertise
- Deep understanding of GTM strategy and planning methodologies, including segmentation, proposition development, customer funnels, channel strategy, and lifecycle management.
- Strong understanding of customer behaviour and market dynamics, ideally within financial services or another regulated industry.
- Knowledge of CRM, MarTech, data, and analytics ecosystems, and their role in driving GTM performance.
- Familiarity with operating model design, governance structures, and large-scale transformation programmes.
What Success Looks Like
- Successful delivery of integrated GTM programmes that drive customer engagement, commercial growth, and market impact.
- Strong cross-functional alignment across business units and delivery teams.
- Measurable improvements in customer acquisition, retention, engagement, and commercial performance.
- Effective governance and execution frameworks that enable scalable, repeatable GTM delivery.
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