Aviva
GTM Workplace Pensions Marketing Manager
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Marketing Manager - Salary of Circa £45,000
Location: York or Bristol
Have you delivered projects, campaigns or marketing activities focused on driving engagement with customers? Are you creative, organised and driven to do things differently? Then we might have just the role for you.
Aviva is currently seeking an experienced Marketing Manager to support our Workplace Pensions business. In this role, you will collaborate closely with the wider Aviva Business to lead and develop communication and engagement strategies encouraging members to engage with their pension.
This position is part of the Customer and Marketing function within the Go-To-Market team and involves working collaboratively with other key areas such as Data, Digital, and Campaigns to build engagement plans.
A bit about the job:
Join our dynamic marketing team and take the lead in shaping how members build a stronger financial future. As our Workplace Onboarding Squad Lead, you’ll be responsible for driving member engagement, helping customers consolidate old pension pots and increase contributions to their workplace pension with Aviva—empowering them to achieve their retirement goals with confidence.
- Leading a talented team of three, you’ll bring our Workplace Pensions proposition to life through compelling, insight-driven marketing.
- From integrated multi-channel campaigns and personalised digital journeys to engaging member communications and sales support materials, you’ll deliver activity that inspires action and drives meaningful commercial and engagement outcomes.
- Collaboration is central to success in this role. Working closely with colleagues across the Workplace business, you'll help deliver key strategic priorities, ensuring every campaign balances customer needs with commercial value.
- You'll be passionate about using data, insights and performance metrics to continually optimise activity, demonstrate impact and unlock new opportunities for growth.
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This is an exciting opportunity for a creative, curious and results-driven marketer who thrives in a fast-paced environment. If you're passionate about delivering exceptional customer experiences, leading high-performing teams and influencing the financial wellbeing of millions of members, we'd love to hear from you.
Skills and experience we’re looking for:
- Deliver personalised, data driven, end to end customer engagement and commercial campaigns/communications
- Working with all areas of the Workplace business to bring new communications propositions to market,
- Partner with the wider marketing team and Workplace business to support new and existing communications
- Optimise marketing communications of the customer journey from onboarding onto their new workplace pension right up to their retirement
- Strong stakeholder management and presentation skills to showcase the marketing contribution back to the business
What you’ll get for this role:
Our purpose - with you today, for a better tomorrow – is a promise we make to our colleagues too. And one of the ways we live up to that promise is by investing in you. We have so much to offer when it comes to being an Aviva colleague.
- Starting salary circa £45.000 (depending on location, skills, experience, and qualifications)
- Bonus opportunity – 10% of annual salary Actual amount depends on your performance and Aviva’s.
- Generous pension scheme - Aviva will contribute up to 14%, depending on what you put in.
- 29 days holiday plus bank holidays, and you can choose to buy or sell up to 5 days
- Aviva-funded Private Medical Benefit to help you get expert support when you need it
- Make your money go further - Up to 40% discount on Aviva products, and other retailer discounts
- Up to £1,200 of free Aviva shares per year through our Matching Share Plan and share in the success of Aviva with our Save As You Earn scheme
- Brilliantly supportive policies including parental and carer’s leave
- Flexible benefits to suit you, including sustainability options such as cycle to work
- Make a difference, be part of our Aviva Communities and use your 3 paid volunteering days to help others
- We take your wellbeing seriously with lots of support and tools
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Aviva is for everyone:
We’re inclusive and welcome everyone – we want applications from all backgrounds and experiences. Excited but not sure you tick every box? Even if you don’t, we would still encourage you to apply. We also consider all forms of flexible working, including part time and job shares.
We flex locations, hours and working patterns to suit our customers, business, and you. Most of our people are smart working – spending at least 50% of their time in our offices every week - combining the benefits of flexibility, with time together with colleagues.
To find out more about working at Aviva take a look here
We'd love it if you could submit your application online. If you require an alternative method of applying, or if you have any queries in relation to the vacancy, please email vivien.gergaly@aviva.com.
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