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GTM/Sales Analyst
Sapiens is seeking a GTM/Sales Analyst to provide high-quality analysis, reporting, and operational insight that supports effective sales performance management and informed commercial decision-making. As part of the Revenue Operations (RevOps) function, the role focuses on delivering visibility across sales performance, and budget-to-target cascaded mechanics, supporting leadership oversight and enabling a disciplined sales operating model.
You will support the end-to-end sales lifecycle by developing core performance KPIs in support of sales leadership, including pipeline health, deal progression, conversion rates, win/loss analysis, sales productivity, and forecasting accuracy. The role combines governance oversight (metric definitions) and operational proactivity (ensuring correct reporting from Salesforce), highlighting trends, risks, and opportunities that support accurate management of sales performance.
Working across CRM, reporting, and planning tools, you will ensure sales KPIs are clearly defined, and the data is both accurate, consistent, and trusted across regions and products. In close partnership with Sales Operations, Account Planning, Deals Desk, Pricing, and Finance, the role helps connect day-to-day sales activity to revenue targets, renewal expectations, and broader commercial objectives.
This role is suited to an analytically strong, detail-oriented operations professional who enjoys working at the intersection of analytics, governance, and operations, and who is eager to develop deeper expertise in sales performance management, KPI frameworks, and planning mechanics. The role offers a foundation for progression into senior analytics, RevOps, or broader commercial roles, with increasing exposure to senior stakeholders and enterprise-wide decision-making.
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Key Responsibilities
- Definition and refinement of sales KPIs, ensuring the metrics are well-defined, measurable, and aligned to commercial objectives.
- Develop target cascade mechanics, including translation of budget into targets and quotas, through structured analysis and validation of assumptions.
- Develop and set standards for core sales performance reporting, including pipeline health, deal progression, conversion rates, win/loss analysis, sales productivity, and forecasting accuracy.
- Provide regular and ad hoc analysis to sales leadership, translating data into clear insights that highlight trends, risks, opportunities, and required actions.
- Consult on sales processes, stage definitions, account and territory structures, and coverage models, gaining hands-on experience shaping how the sales organisation operates.
- Consult on booking rules and CRM compliance, supporting monitoring of accurate opportunity booking and adherence to agreed standards through reporting and data checks.
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Experience/Skills Required
- 3–5 years of experience in commercial governance, deals desk, revenue operations, or sales operations, with a track record of strategic insight and commercial acumen in enterprise software sales enablement.
- Expertise analysing sales pipelines, forecasting accuracy, conversion metrics, and performance drivers, with a track record of supporting senior leadership through data-led insight.
- Demonstrated capability in sales performance management, including definition of sales KPIs, support of sales planning cycles, or contribution to budget-to-target and target-to-quota setting processes.
- Strong cross-functional experience partnering with sales, sales operations, finance, and revenue operations teams to align performance insight with revenue, renewal, and growth objectives.
- Experience working within a born-in-the-cloud software company, with strong familiarity in cloud-native commercial models and SaaS deal structures.
Sapiens is an equal opportunity employer. We value diversity and strive to create an inclusive work environment that embraces individuals from diverse backgrounds.
Lisa.smith@sapiens.com is your contact for any questions. We kindly ask that you apply through our website or LinkedIn.
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