Cotswold Energy Group
Head of B2C Sales
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Head of B2C Sales – Residential Renewable Energy & Home Retrofitting
About the Role
We’re seeking a commercially sharp, highly organised, and customer-focused Head of B2C Sales to lead and grow our residential sales activity across renewable energy solutions and home retrofitting, including:
- Heat pumps
- Solar panels
- Batteries
- Insulation
- Smart-tech home energy products
This is a hands-on, sales leadership position. In the early stages, you’ll be our primary sales driving force, converting inbound and partner leads into signed customer contracts with support from internal technical experts. As the business scales, you’ll build systems, processes, and a team to transform B2C sales from a small weekly operation into a high-volume, repeatable sales engine.
The role spans consultative sales, premium customer service, technical solution-selling, and commercial process management. While you don’t need to be a renewables expert from day one, you must bring curiosity, intelligence, and discipline to learn quickly and sell confidently in a technical, high-consideration market.
The Opportunity
The business attracts a growing mix of residential leads through direct enquiries, partner channels, and broader B2B/B2B2C relationships. These customers typically invest between £10,000 and £50,000+ in home energy upgrades.
As the Head of B2C Sales, you’ll own the entire sales journey:
- Qualifying leads
- Understanding customer needs
- Coordinating with internal technical experts
- Maintaining momentum
- Converting high-quality opportunities into profitable projects
This is not a back-office role. It requires: ✔ Proactive outreach (phoning, emailing, in-person visits) ✔ CRM mastery (keeping Salesforce accurate and updated) ✔ Ethical consultative selling—balancing trust, clarity, and commercial success
The business prioritises long-term customer relationships over high-pressure sales tactics. You’ll need adaptability, resilience, and the ability to:
- Explain complex technical solutions simply
- Identify poor-fit leads early
- Build trust with discerning homeowners
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What Success Looks Like
Short-Term (6–12 Months)
- Established a clear, disciplined B2C sales process
- Optimised Salesforce as the single source of truth for pipeline and activity
- Maintained high lead-follow-up consistency
- Steady conversion rates and meaningful volume growth
- Professional, consultative customer experiences
- Efficient use of technical resources (avoiding wasted effort on poor-fit leads)
- Highly qualified projects handed off to operations
Long-Term
- Built a B2C sales function capable of driving consistently high weekly sales volumes
- Positioned Genous as the leading home retrofit firm, attracting a steady flow of new customers
What Will Not Work Well In This Role
Avoid these traits as a candidate:
- ❌ Relies on high-pressure sales tactics
- ❌ Disengages with CRM administration
- ❌ Prefers to manage teams without selling directly
- ❌ Skirts phone-based follow-ups
- ❌ Bluffs technical details or avoids asking questions
- ❌ Gets lost in technical jargon instead of progressing deals
- ❌ Overfocuses on customer visits but neglects pipeline maintenance
- ❌ Avoids direct conversations in favour of backend work
- ❌ Prioritises closing over selling the right solution
Location & Working Pattern
based in Stonehouse, Gloucestershire—prioritise living within a reasonable commute (~90 mins max). Some flexibility exists for exceptional candidates.
Work patterns include:
- Remote sales activity
- Office-based days
- Customer visits (critical for high-net-worth and discerning buyers)
- Internal collaboration with technical/engineering/leadership teams
The target customer base covers **South West England, the M4 corridor, and London. Being well-placed for Gloucestershire, Wiltshire, Dorset, Oxfordshire, and Hampshire is advantageous. A driving licence and willingness to travel are essential.
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Compensation
- Competitive base salary + performance-related bonus/commission
- Share options
- Best-in-class offers for top sales leaders, especially with demonstrable results
Why Join Us?
This is your chance to build and scale a B2C sales function in a:
- Growing renewable energy business with increasing demand
- Strong technical backbone alongside commercial acumen
- Market with long-term, sustainable growth potential
Key benefits: ✅ Shape the future of B2C Sales at Genous ✅ Sell high-value energy solutions that make a real difference ✅ Work in a fast-moving, high-impact team ✅ Direct impact on revenue and customer experience ✅ Invest in your own growth with prospective team leadership
Requirements
Essential Experience & Attributes
You’ll likely be a/an:
- Experienced B2C or consultative salesperson
- Leader with success in high-value private sector sales (£10K–£50K+ projects)
- Proven ability to build trust with discerning, affluent customers
- Commercial first—skills in opportunity prioritisation
- Proactive in follow-ups, phoning, and CRM management
- Technically curious but not embarrassed to ask questions
- Self-directed yet capable of team leadership
Ideal Experience
✔ Prior experience in:
- Renewable energy/heat pumps/solar/batteries
- Complex home improvement or infrastructure projects
- Technically complex selling environments
- Building and scaling sales functions
- Selling to premium/residential or HNW customers
- Managing small teams
✔ Technical/analytical backgrounds (e.g., engineering, maths, economics) are a big plus.
Benefits
🏠 Free parking 💼 Company pension scheme (Stakeholder) 📚 Training & development opportunities
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