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Head Of Brand
ATHX Games
ATHX Games is one of the fastest-growing functional fitness event companies in the world, delivering a high-intensity and immersive hybrid fitness experience that challenges and inspires athletes across all abilities. With a headline partnership with adidas, 20 events planned for 2026, and over 40 global events set for 2027, we are building something genuinely world-class. This is a brand built on community, energy, and genuine athletic ambition — and the Head of Brand is the person who ensures that we bring this to life every single day consistently, coherently, and highly effectively.
The Opportunity
This is a key role in building both the ATHX brand and business with real creative ownership.
As Head of Brand, you will:
- Own the ATHX brand marketing function — social channels, earned media, content output, influencer programme, and community — providing the day-to-day heartbeat of the brand.
- Lead and develop a team of talented marketeers, creatives, and channel managers, working closely with the CMO to ensure everything aligns strategically and commercially.
- Become the focal point for ensuring ATHX feels alive in all brand touchpoints — online, offline, and through event experiences.
- Develop engagement, drive deep loyalty, create repeating habits, and build an army of advocates.
- Foster a deep understanding of what makes great content perform, how it moves audiences, and how to lead, stimulate, and get the best out of creative teams.
Key Responsibilities
Brand Identity & Guardianship
- Act as the day-to-day guardian of the ATHX brand, ensuring all content, campaigns, and communications align with the brand’s visual identity, tone of voice, and values.
- Create and maintain brand guidelines, keeping them current and ensuring they are applied consistently across teams, agencies, and partners.
- Collaborate with the CMO to evolve the brand with market growth — balancing core identity with localized adaptations where needed.
- Champion brand consistency across all touchpoints, from event day signage, athlete communications, social media, and partner-facing materials.
- Bring the ATHX brand to life in an authentic, energetic, and aspirational way to resonate with the athlete community.
Social Media
- Develop and own the strategy for all ATHX social media channels (Instagram, TikTok, YouTube), including emerging platforms relevant to the audience.
- Manage the social content calendar, delivering high-quality, on-brand content consistently across all channels.
- Monitor performance metrics, report on key insights, and use data-driven optimisation to refine strategy.
- Stay ahead of platform trends and algorithm changes, bringing innovative formats to position ATHX at the forefront of sports marketing.
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Content Strategy & Production
- Lead the ATHX content strategy, balancing content types, formats, and storytelling to capture brand energy and drive community growth.
- Oversee the Content Creator team, ensuring compelling event coverage, athlete stories, training content, and campaign assets are produced.
- Ensure content is high-quality, on-brand, and platform-optimised.
- Collaborate with the event delivery team, planning and capturing content from European and UK events.
PR
- Develop, lead, and own the strategy for earned media/PR efforts.
- Build and maintain relationships with publications and journalists for positive coverage.
- Secure a consistent cadence of on-brand, high-quality coverage across outlets.
- Monitor performance, report insights, and adapt the strategy for maximum impact.
Experiential
- Develop and own the strategy for ATHX experiential activities.
- Ensure seamless execution of highly engaging and impactful experiences.
- Leverage performance data to refine and scale initiatives.
Influencer & Ambassador Programme
- Own the end-to-end influencer and athlete ambassador strategy.
- Identify relationships with athletes, fitness creators, and influencers who authentically represent ATHX.
- Create ambassador briefs, content guidelines, and activation plans, driving honest reach and engagement.
- Track and report on influencer performance, delivering measurable value.
Community Building & Engagement
- Grow and nurture the ATHX athlete community across social platforms.
- Transform competitors into advocates and advocates into ambassadors through interactive content, spotlights, challenges, and campaigns.
- Work with the Head of CRM to align social and email marketing for unified messaging.
Campaign Execution
- Lead the execution of all marketing campaigns from strategy through to activation, adhering to timelines, budgets, and brand consistency.
- Guide the Marketing team in creative and targeting alignment.
- Manage commercial partnerships, ensuring authentic campaign activations across owned channels.
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Team Leadership
- Lead, manage, and develop an initially established team including: Social Media Manager, Marketing Manager, and two Content Creators.
- Set clear objectives, offer regular feedback, and foster an environment where creativity and accountability thrive.
- Champion hands-on leadership, rolling up sleeves when needed for content creation, copywriting, or channel management.
Who We're Looking For
Essential Requirements
- Proven senior Brand Marketing experience, preferably within sport, fitness, events, or consumer lifestyle brands.
- Track record of creating category-defining brands through strategic foresight and meticulous execution.
- Deep knowledge of social media (Instagram, TikTok, YouTube), including content strategy, community management, and performance tracking.
- Strong creative instincts, capazle of briefing, directing, and delivering winning ideas.
- Experience managing influencer relationships and ambassador programs.
- Proven ability to build, lead, and mentor marketing teams.
- Data-literate, proficient in using analytics for decisions and reporting.
- Exceptionally organised, with strong project management skills to juggle multiple campaigns and deadlines on a busy schedule.
Desirable Skills
- Experience within functional fitness, endurance sports, or mass-participation events.
- Work on campaigns with major brand partners.
- Familiarity with paid social advertising.
What We Offer
- Full creative ownership of the channels and content shaping the ATHX brand’s daily presence.
- A senior role with real influence—representing ATHX’́s voice, vision, and identity online.
- Competitive salary and benefits reflective of experience.
- Opportunities to travel and cover events across Europe and the US.
- A passionate, collaborative team to lead and develop alongside.
- The chance to grow with a rapidly scaling, global brand.
How to Apply
If this role resonates with your expertise, we’d love to hear from you. Please send your CV and a short covering note to: hello@athxgames.com.
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Skills
Brand Marketing
Social Media
Content Strategy
Community Engagement
Project Management
Influencer Relations
Team Leadership
Data Analysis
Creative Direction
Public Relations
Campaign Execution
Event Management
Strategic Thinking
Performance Optimization
Athlete Engagement
Brand Identity
Location