BON CHARGE
Head of Brand
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About BON CHARGE
BON CHARGE is building more than products.
We are building a movement around a simple but powerful belief: Biology First. Environment Led.
Our mission is to help people reclaim their health, performance, and wellbeing by transforming the environments they live in every day.
As we enter our next stage of growth, we are seeking a world-class brand marketer to head up the evolution of BON CHARGE from a product-led wellness company into one of the most influential brands in modern wellness.
This is a rare opportunity to define an emerging category, shape culture, and build a brand that people choose to belong to.
The Opportunity
We are looking for a visionary brand leader capable of operating at both the highest strategic level and the most ambitious executional level.
This role sits at the core of the company and is responsible for defining how BON CHARGE shows up in the world.
You will lead the entire brand function globally, overseeing brand strategy, campaigns, partnerships, experiences, communications, and cultural initiatives that drive long-term brand equity and consumer connection.
You will work directly with the Founders, Marketing, Creative, and Product teams to shape the future of the business, identifying opportunities to create defining moments that capture attention, build relevance, and accelerate the growth of the brand globally.
The successful candidate understands that the world's most valuable brands are not built through advertising alone, but through stories, experiences, communities, movements, and moments people remember.
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What You'll Own
Brand Vision & Global Strategy
- Lead the long-term vision and strategic direction of the BON CHARGE brand
- Translate company ambition into a globally scalable brand platform
- Define how BON CHARGE earns relevance in culture over the coming years
- Identify whitespace opportunities and future growth territories
- Build the roadmap that transforms BON CHARGE from category participant to category leader
Global Brand Campaigns
- Conceive and lead globally integrated campaigns that drive awareness, conversation, and brand affinity
- Develop breakthrough ideas capable of generating earned media, cultural relevance, and consumer advocacy
- Ensure every major campaign contributes to long-term brand building rather than short-term marketing objectives
- Raise the creative ambition and impact of all brand communications
Experiences, Partnerships & Cultural Relevance
- Develop and lead the team to create world-class experiences, launches, and activations that people genuinely want to attend and talk about
- Create iconic brand moments that position BON CHARGE at the centre of important wellness conversations
- Lead strategic partnerships with athletes, creators, experts, hospitality groups, and global brands
- Build programs that expand the brand beyond products into experiences, education, and community
Brand Ecosystem Leadership
- Oversee the strategic alignment of Creative, Editorial, PR, Partnerships, and Brand Marketing
- Ensure every touchpoint reflects a coherent and distinctive expression of the brand
- Create systems that maintain consistency while enabling innovation
- Establish the standards that define what BON CHARGE is and is not
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Consumer & Cultural Intelligence
- Maintain deep understanding of consumer behaviour, wellness trends, and cultural shifts
- Identify emerging opportunities before competitors
- Translate insight into brand initiatives that create meaningful competitive advantage
Ideal Background
- 10+ years leading global brands
- Experience building category-defining consumer brands, ideally in wellness, fitness, or lifestyle brands
- Proven ability to develop and execute large-scale brand platforms
- Demonstrated success creating campaigns, partnerships, or experiences that generated significant cultural impact
- Experience leading multidisciplinary teams across creative, brand, content, PR, and partnerships
- Strong commercial acumen alongside exceptional creative instincts
- Founder-friendly and comfortable operating in a high-growth environment
The Person
You are equal parts strategist, storyteller, and cultural architect.
You understand how brands move beyond products and become part of people's identity.
You know how to create moments people remember, conversations people share, and movements people want to join.
You are not interested in managing a brand. You are interested in building one that lasts.
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