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Our client creates more than innovative wellness products, they're building a movement around a simple belief: Biology First. Environment Led.
As they continue their rapid growth, they're looking for an exceptional Head of Brand to lead the next chapter of their evolution. This is an opportunity to help transform them from a fast-growing wellness business into one of the world's most recognized and influential lifestyle brands.
The Opportunity
This is a pivotal leadership position with significant influence across the business. You'll be responsible for defining and evolving their brand on a global scale, ensuring every interaction reflects a clear, compelling, and consistent identity.
Working closely with the Founders and senior leaders across Marketing, Creative, and Product, you'll develop the long-term brand vision while leading the execution of campaigns, partnerships, communications, and experiences that strengthen customer connection and build lasting brand equity.
Brand Strategy & Vision
- Develop and own the long-term global brand strategy.
- Translate business objectives into a scalable and distinctive brand platform.
- Define how the brand earns relevance within culture and the wellness industry.
- Identify future opportunities for growth, expansion, and brand differentiation.
- Lead the strategic roadmap that positions them as a category leader.
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Campaign Development
- Lead the creation and delivery of integrated global brand campaigns.
- Develop bold ideas that generate awareness, conversation, and organic advocacy.
- Ensure campaigns strengthen long-term brand value while supporting commercial objectives.
- Continuously raise the creative standard across all brand communications.
Partnerships, Events & Brand Experiences
- Build and oversee exceptional launches, activations, and experiences that engage audiences.
- Create memorable brand moments that inspire conversation and strengthen brand affinity.
- Develop strategic partnerships with athletes, creators, experts, hospitality partners, and complementary brands.
- Expand their brand beyond products through education, community initiatives, and immersive experiences.
Brand Leadership
- Provide leadership across Brand Marketing, Creative, Editorial, Partnerships, and PR.
- Ensure consistency across every customer touchpoint while encouraging innovation.
- Establish clear brand principles and maintain the integrity of the brand as it grows.
- Foster collaboration across teams to deliver a unified global brand experience.
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Consumer & Market Insight
- Stay ahead of consumer trends, behavioral shifts, and developments within wellness and lifestyle.
- Monitor emerging cultural opportunities before competitors.
- Turn insight into innovative brand initiatives that create sustainable competitive advantage.
Skills & Experience
- 10+ years' experience leading global consumer brands.
- Experience growing category-leading brands, ideally within wellness, health, lifestyle, or fitness.
- Strong track record of developing and delivering large-scale brand strategies.
- Demonstrated success creating campaigns, partnerships, or experiences that have achieved significant cultural impact.
- Experience leading multidisciplinary teams across Brand, Creative, Content, PR, and Partnerships.
- Strong commercial awareness combined with exceptional strategic and creative thinking.
- Comfortable working in a founder-led, fast-paced, high-growth environment.
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