amicable
Head of Brand & Communications
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Head of Brand & Communications
About Us
Our mission is to help people navigate relationship change with kindness, clarity, and practical support. From moving in together to getting married, separating, co-parenting, or blending families, amicable helps thousands of couples have better conversations and make clearer decisions.
Our digital, human approach combines technology with expert support to make things simpler, fairer, and more accessible. We help people focus on what matters most while reducing the cost and stress of navigating relationship change.
amicable is growing quickly as demand increases and the way people approach relationships continues to evolve.
Our values bring our purpose to life:
- Kind to everyone we encounter
- Embrace Trust & Professionalism
- Customer Focus drives us to be more Pioneering
We are proud to be part of the Octopus Group.
About the Role
This is a senior, strategic role at the heart of how amicable engages with the world. You'll own the brand, its narrative, reputation, and voice, and lead our evolution into a true storytelling brand thatâs part of the national conversation.
Youâll shape how amicable and its founders are perceived by customers, the media, policymakers, and the public. A blend of brand leadership, PR, press liaison, and public affairs, you'll find stories everywhereâin our customers, our data, and our sectorâand bring them to life across owned, earned, and organic channels.
Youâll be a strategic thinker and hands-on operator, with a bias for action. Jumping on what's breaking to create content, social moments, and campaigns that put amicable into the conversation. Ensuring our values and voice remain consistent and authentic, even as AI accelerates execution.
Youâll work closely with the Marketing Director, our Co-Founders, and the wider business, ensuring everything brand and communications does supports commercial growth.
Key Responsibilities
As Head of Brand & Communications, you will:
Brand, Storytelling, and Narrative
- Own all messaging, storytelling, and communications for the brandâfinding stories in our customers, data, and sector across both internal and external audiences
- Develop brand propositions and creative assets to bring the brand to life across owned, earned, and organic channels
- Build a reactive and proactive storytelling playbook, planning seasonal moments in advance with a framework for newsjacking and getting amicable into conversations instantly
- Own brand health tracking across awareness, consideration, and perceptionâusing research, panels, and synthetic audiences to turn insights into stand-out campaigns
- Acts as the brand guardian, ensuring our values and voice are reflected consistently across all communications
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Communications, PR, and Public Affairs
- Own the corporate communications strategyâacting as a key spokesperson and leading media relations to support the Co-Founders
- Own crisis and issues management, protecting the brandâs reputation across all channels
- Build strong relationships with journalists, broadcasters, and policymakersâleading briefings, roundtables, and events
- Lead public affairs and policy engagement, cementing amicable as an innovator and pioneer in the sector
- Build the public profiles of both Co-Founders, securing interviews, panels, and speaking opportunities
Organic Channels, Content, and Execution
- Hold accountability for podcasts, social media, and content creation, with a direct report managing day-to-day social
- Shape storytelling across all organic channels, growing their contribution to leads and customers
- Use AI and automation efficiently across content, copywriting, and designâwhile protecting brand authenticity
- Take an agile, test-and-learn approach with a curiosity for experimentation and rapid iteration
Leadership & Coaching
- Lead, develop, and coach your direct report
Planning, Reporting, and Compliance
- Own the annual brand and communications plan and budget, aligned with the annual operating plan
- Report on brand health, channel performance, and market trends through clear, data-visualised presentations
- Track PR and earned media performance, striving for top-tier reach, mentions, and engagement
- Ensure all communications comply with GDPR, PECR, and the ASA/CAP advertising codes
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About You
Weâre looking for a proven senior brand and communications leader with:
- Strategic and operational experience in a fast-growing, consumer-facing organisation
- A strong track record in brand-building, storytelling, and narrative across owned, earned, and organic channels
- Experience leading PR, press liaison, crisis management, and public affairs, engaging with policymakers and public bodies
- Experience building the public profiles of founders or senior leaders, securing interviews, panels, and speaking opportunities
- A radar for news and reactive communications, creating timely content that gets a brand into the public conversation
- Experience owning brand health tracking, including awareness, share of voice, consideration, and sentiment analysis
- Fluency in using AI tools to accelerate content creation, testing, and analysis while maintaining brand authenticity
- Strong communication and stakeholder management skillsâable to win over cross-functional and senior stakeholders
- Comfortable driving strategy in a fast-paced, changing environmentâyou know where to unlock value and how to prioritise
- Experience leading brand or communications through periods of rapid scaling and growth
- Understanding of UK marketing regulations and compliance, including the ASA/CAP advertising codes
Compensation, Perks & Benefits
- Salary: ÂŁ60,000âÂŁ70,000 per annum (depending on skills and experience)
- Private Health Insurance
- Group Life Assurance
- Employee Assistance Programme
- 28 days holiday plus bank holidays per annum
- Enhanced family leave
- Electric Vehicle Scheme
- Share Incentive Plan
- Cycle to Work Scheme
We respect and value people's differences, fostering an inclusive and safe environment where everyone can bring their whole self to work. We're committed to equal opportunities, growth, and development for all.
âIt took my CV and asked me questions relevant to understanding what kind of jobs to suggest for me. Suggestions were almost perfect. Jobs were exactly what Iâve been looking for.â
Jessica, London
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