Signature Career Management
Head of Brand
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Head of Brand
This is an opportunity to join one of the UK's fastest-growing challenger food brands; do you have what it takes?
Are you looking for the opportunity to shape a brand that has already disrupted the category and is now on the journey to becoming a household name? This is a business that has built incredible momentum in a short space of time and is now entering its next phase of growth. With nationwide retail distribution, a thriving D2C business, and ambitious plans ahead, they are looking for a commercially-minded brand leader to define what the brand stands for, build national awareness, and drive long-term growth.
As Head of Brand & Marketing, you will be responsible for owning the brand strategy and leading the function through an exciting period of expansion. This role is unique – yes, you'll be setting the strategic direction, presenting to founders and influencing board-level decisions, but you'll also be expected to roll up your sleeves, challenge thinking, build the commercial case for investment, and work collaboratively across Creative, Growth, Sales and Finance. If you're looking for a role where you can genuinely shape the future of a business, this is it.
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Key responsibilities:
- Develop and own the overall brand strategy, defining positioning, audience, value proposition and long-term direction whilst ensuring the wider business is aligned behind it
- Lead the annual brand plan, identifying key campaigns, partnerships, launches and cultural moments to drive awareness, consideration and category leadership across both retail and D2C
- Build and own the commercial case for brand investment, working closely with Finance and the wider leadership team to ensure investment delivers measurable business impact
- Establish clear brand health metrics, measure performance, develop the brand team, and provide strategic leadership across the business to ensure the brand continues to evolve and grow
You will need to be commercially astute, strategically strong and comfortable operating in a fast-moving environment. This isn't a role for someone who wants to simply maintain a brand - it's for someone who wants to build one.
This is an opportunity to join an ambitious challenger brand where you'll have genuine ownership, influence the direction of the business, and play a defining role in its next stage of growth.
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The ideal candidate:
- Will have significant brand marketing experience within FMCG in a high-growth challenger environment
- Strong understanding of both retail and D2C channels, with experience building brands across multiple touchpoints
- Commercially minded with experience managing budgets and building investment cases
- Comfortable using brand health metrics and consumer insight to influence decision making
- An inspiring leader with excellent stakeholder management and communication skills
- Ambitious, hands-on and excited by the opportunity to make a lasting impact
Sound like you? Please don't hesitate in applying, I’d love to hear from you!
To apply directly, please send a copy of your CV to sarah@signaturecm.co.uk or alternatively, click 'Apply'.
Whilst we will always endeavour to respond to you, due to the high levels of applications we receive, this isn’t always possible. If you are not contacted within 3 working days, unfortunately, you haven't been shortlisted for this role.
Please note Signature Career Management is acting as an employment agency.
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