Jaded London
Head of Brand - Jaded Man
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Reports to:
CEO & Co-Founder
Job Overview:
As Head of Brand, you'll own and evolve our brand identity, positioning, and voice across every touchpoint. You'll lead a team of marketers, creatives, and strategists to ensure our brand cuts through the noise, builds cultural relevance, and earns love from our audience and community.
Key Responsibilities:
- Brand Strategy: Define and continuously evolve the brand's purpose, positioning, tone, and visual identity
- Creative Direction: Oversee all campaigns, creative storytelling, and content direction that resonates deeply with our Gen -Z audience
- Consumer Insight: Build a deep understanding of our audience — trends, mindsets, cultural moments — and translate that into brand decisions
- Channel Oversight: Ensure brand consistency and innovation across all platforms — from social to packaging, retail, and product
- Collaboration: Partner closely with Design, Social, E-commerce, and PR to bring the brand to life
- Community & Culture: Shape how the brand shows up in culture — through influencers, events, collaborations, and activations
- Team Leadership: Build, lead, and inspire a high-performing brand and creative team
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You'll Thrive in This Role If You Are...
- A strategic thinker with a strong creative eye and cultural radar
- Deeply plugged into Gen Z subcultures, social media, music, fashion, art, and Internet trends
- Experienced in building lifestyle/fashion brands from 0 to 100 — or scaling them to the next level
- Obsessed with storytelling, aesthetics, and the power of community
- Comfortable working in a fast-paced, startup environment
Requirements:
- 5+ years experience in brand, creative, or marketing roles, ideally in fashion, streetwear, or youth culture
- Proven success leading brand campaigns that have driven engagement and brand equity
- Strong understanding of digital marketing, content creation, and influencer / community ecosystems
- Leadership experience managing creatives and/or cross-functional teams
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Benefits:
- 50% Employee Discount
- 24 days holiday per year (plus bank holidays)
- A paid day off on your birthday
- A paid moving day per year
- Hybrid Working Arrangements - 1 day per week WFH
- Pension Scheme
- Bonus Scheme
- Employee Assistance Programme for you and your family
- £500 employee referral bonus scheme
- Local Business Discounts (cafés, fitness, beauty etc)
- North-West London office location directly located next to good transport links
- Casual office dress code (your style of dress is up to you, wear what you feel best in)
- Fully-stocked kitchens and fridges (hello endless brekkie and snack supply, see ya afternoon munchies)
- Regular Office Social Events (e.g. payday socials)
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