Darlington Building Society
Head of Brand & Marketing
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Head of Brand & Marketing – Darlington Building Society
At Darlington Building Society, we proudly uphold our heritage, values, and the impact we create for our members and communities. As we continue to grow and evolve, we’re looking for an experienced and ambitious Head of Brand & Marketing to lead the next phase of our brand journey.
This is a senior leadership role responsible for defining how we communicate, strengthen our reputation, grow our membership, and foster meaningful connections with our colleagues, members, brokers, and communities. You’ll lead our Marketing and Communications team, driving a clear and compelling brand strategy that supports our commercial ambitions while staying true to our mutual values.
About the Role
This is a fantastic opportunity for a strategic marketing leader who blends big-picture thinking with delivery excellence. You’ll shape and own our marketing, communications, and brand agenda, ensuring every interaction reflects who we are and what we stand for.
Your areas of responsibility include:
Key Responsibilities
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Brand Strategy Leadership
- Steer our brand strategy, building awareness, reinforcing our market presence, and ensuring a cohesive experience across all touchpoints
- Deliver integrated marketing strategies that drive member acquisition, retention, and commercial objectives
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Campaign & Growth Execution
- Champion our purpose, values, and community impact, making them tangible for members, colleagues, brokers, and stakeholders
- Lead major campaigns, digital initiatives, corporate affairs, and media relations, shaping our internal and external voice
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Digital Enhancement
- Oversee and optimise our website, social media, and digital channels to engage audiences effectively and support business goals
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Team Development
- Lead and develop a high-performing team, fostering creativity, collaboration, and continuous improvement
- Cultivate an environment where innovation thrives
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Stakeholder & Partnership Management
- Build strong partnerships with senior leaders, external agencies, community partners, and industry stakeholders
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Data-Driven Decision Making
- Leverage market trends, customer insights, and performance data to refine marketing effectiveness
Requirements
We’re seeking a confident and inspiring leader with a passion for brand building and a proven ability to deliver measurable results. Your ideal profile will likely include:
- Substantial experience in a senior marketing, communications, or brand leadership role
- A strong track record of developing and executing integrated marketing strategies that achieve clear business outcomes
- Leadership experience in managing and growing marketing teams
- Strong digital marketing expertise, spanning multiple channels (e.g., social, paid, content)
- The ability to align commercial goals with exceptional customer experiences
- Experience in managing agency partnerships, budgets, and large-scale campaigns
- Excellent stakeholder management skills, with credibility to influence at Executive and Board levels
- A professionals advantage but not mandatory: prior experience in financial services or another regulated consumer sector
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Most critical: You’ll understand how a strong brand underpins business growth, fosters trust, and builds lasting relationships with customers and communities.
Why Join Us?
This isn’t just another marketing leadership role—it’s a chance to shape the future of a well-established mutual organisation. You’ll help redefine how we communicate, build a brand that stands out in a competitive market, and make a genuine impact on our direction, brand, and member experience.
Joining Benefits
- Competitive salary: £80,000 – £90,000 (based on experience)
- Hybrid working model: Minimum 3 days per week at our Head Office
- Holiday entitlement: 25 days + bank holidays, plus optional extra leave
- Pension scheme: Contributory, with generous employer contributions
- Annual bonus: Linked to both individual performance and Society-wide success
- Life assurance benefits for peace of mind
- Health and wellbeing support (Employee Assistance Programme + initiatives)
- Colleague discounts & savings across a range of retail/lifestyle offerings
- Career growth: Ongoing opportunities for professional development
- Supportive culture: A place where you can be yourself and thrive, guided by our values – Be Better, Be Trusted, Be Yourself
If you’re passionate about building brands, leading high-performing teams, and creating meaningful marketing strategies, we’d love to hear from you. Apply today!
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