Head of Brand & Marketing (FTC - Maternity Cover)

Salary: £80,000 – £90,000 (DOE)
Location: London, Vauxhall – Hybrid (1 week of the month in-office)
Contract duration: 9-months minimum, with possibility to extend
Start date: w/c 2nd November 2026
Working pattern: Full time, 5 days a week. Open to 4 days.

The role

We're in the middle of one of the most exciting chapters in our story — transitioning from OG period care disruptor to mainstream menstrual health leader, with an evolving product range, a growing B2B proposition, and innovative research team working tirelessly to close the gender health gap.

We’re looking for a Head of Brand & Marketing to join us on maternity cover and carry that momentum through a critical delivery phase. You'll inherit a brand strategy already in motion, with real room to sharpen it — leading a pivotal brand project through to delivery, and bringing your own creative vision and rigour to a business at a genuine inflection point.

You'll own the marketing strategy, with a clear near-term focus: driving sales momentum across B2B, DTC and retail. That means building the pipeline and positioning that turns B2B interest into signed partnerships, running campaigns and content that converts, and giving our retail listings the visibility and support they need on shelf. You'll balance that commercial push with the bigger picture — making sure the brand feels "unmistakably Mooncup" everywhere it lands — shelf, bathrooms, culture.

Key responsibilities

• Own Mooncup's brand strategy end-to-end — positioning, tone of voice, creative direction — making it coherent and unmistakably Mooncup across every touchpoint, from DTC to retail to B2B to Amazon.
• Direct and execute disruptive marketing campaigns across DTC, retail and B2B, that say what others won't, translating our manifesto into work that actually performs.
• Own the comms calendar — email and social — making sure every send and every post pulls its weight, both for the brand and the bottom line.
• Manage brand and marketing budgets, agency relationships and performance reporting — setting clear goals and tracking what matters, with both creative instinct and analytical rigour.
• Lead a pivotal brand project through a critical delivery phase, bringing creative vision, rigour and momentum to one of the most exciting chapters in Mooncup's story.
• Own commercial performance of our DTC and ecommerce site — and ensure the site breathes the brand at every touchpoint — from homepage to checkout.
• Turn our B2B proposition into a genuine growth engine — building the brand story, sales collateral and marketing strategy that supports our commercial team in closing new workplace, hospitality and wellness partnerships, with a clear pipeline of signed accounts to show for it by the end of the contract.
• Support trade marketing across our retail partners — building retailer-specific launch plans, in-store activation and promotional calendars with Sainsbury's, Boots, Holland & Barrett and Look Fantastic, and working closely with the commercial/sales team on range reviews and NPD listings to keep Mooncup winning shelf space and visibility.
• Lead a high-performing brand and marketing team as chief brand guardian, setting the standard for bold, evidence-led, radically transparent work.
• Own the relationship with our digital agency — briefing, reviewing and pushing back where needed to keep output on-brand and high-performing.
• Partner closely with product, R&D, and commercial teams to ensure brand thinking shapes decisions from the ground up — not just the marketing layer.
• Sit on the executive leadership team, shaping decisions on brand, growth and strategy alongside the CEO, MD and Head of Retail. Report directly to the CEO, with quarterly updates to the Board.