Ministry of Sound
Head of Brand Partnerships
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Head of Brand Partnerships – Ministry of Sound
Who We Are
Ministry of Sound opened in 1991 in a disused bus garage in South London. It co-founded the first 24-hour nightclub in the UK, innovated in electronic music, and evolved into the world’s largest independent record company (now part of Sony). Now, we champion creativity through The Ministry, our members’ workspace—a 50,000 sq. ft. Victorian warehouse in SE1 blending F&B, fitness, cultural events, and relaxed collaboration.
As a business, we reject clichés, embrace risk, and prioritise innovation, attention to detail, and joy—with high standards. We laugh often, work hard as a team, and take pride in differentiating our brands and products.
The Role
The Head of Brand Partnerships will shape creative development across Ministry of Sound’s ecosystem—building innovative collaborations with brands across music, nightlife, fitness, live events, hospitality, and lifestyle.
You’ll need to:
- Lead culturally relevant partnership concepts inspired by youth culture, music, and emerging trends.
- Articulate strong, visionary creative briefs for internal teams, agencies, and partners.
- Champion originality while enhancing brand relevance—ensuring all activations reflect MoS’s tone and values.
Key Responsibilities
Creative Strategy & Leadership
- Define creative vision for brand partnerships, ensuring they align with MoS’s cultural identity across sectors.
- Develop insight-driven, audience-centric campaigns grounded in trends, behaviour, and transformation.
- Translate brand goals into impactful creative narratives, pushing boundaries while maintaining tone and integrity.
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Commercial & Data-Driven Decision Making
- Partner with agencies to negotiate deliverables and pricing while maximising profitability and margins.
- Track campaign performance, report results to stakeholders, and set/evaluate KPIs.
- Balance creativity and efficiency to ensure high return on investment.
Account Management
- Oversee contract obligations, ensuring deliverables meet standards and KPIs.
- Engage with agencies on renewals, tenders, and growth opportunities.
- Build long-term partner relationships, uncovering ways to add mutual value.
Creative Development & Ideation
- Respond to briefs with sharp, forward-thinking concepts—delivering pitch decks, narratives, and proposals.
- Lead ideation and brainstorming sessions to explore new partnership potentials.
- Manage external agencies with clear, insightful briefs aligned to brand objectives.
Partnership Shaping & Delivery
- Guide partners from concept to execution, maintaining creative consistency across activations.
- Collaborate with events, creative, marketing, and digital teams to ensure cohesion.
- Deepen long-term partnerships through evolving, high-impact ideas.
Skills & Experience
You must demonstrate:
- Proven experience in brand partnerships/campaign development within music, entertainment, culture, or lifestyle.
- Rapid ideation skills, with ability to articulate concepts via decks, briefs, and presentations.
- Storytelling and conceptual writing proficiency—passionate about cultural trends.
- Collaborative mindset: seamless work with internal/agency teams.
- Deep understanding of youth culture, nightlife, music, fitness, and lifestyle innovation.
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Benefits
Ministry of Sound invests in growth and well-being through:
Health & Wellness
- Free Ministry membership (gym + state-of-the-art classes).
- Free annual GP access & prescription service.
- 24/7 Counselling & Support Helpline.
- Thrive Support app (wellbeing tracking).
- Life Assurance Scheme.
- Online health assessments.
Financial Well-Being
- Staff referral scheme (cash bonus).
- Annual company bonus.
- Season ticket loan.
- Cycle to work scheme.
- Enhanced Family Leave (parental/maternity/adoption).
Lifestyle Perks
- Access to cultural events at The Ministry.
- Discounts for family/friends on membership.
- Free entry to Ministry of Sound Club.
- Dog-friendly workspace.
- Daily free lunch/refreshments.
- Hospitality Rewards (perks from retailers).
- Birthday off (paid!)
Details
- Location: SE1, onsite (5 days/week).
- Salary: £60,000–£80,000/year (based on experience).
- Contract: Full-time, permanent.
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