The Royal Kennel Club
Head of Brand - RKC
London
Posted about 1 month ago
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Location: London & Hybrid (2 days a week in our London offices)
Team: Revenue & Brand - RKC
Reports to: Chief Revenue & Brand Officer
Salary: Competitive
Closing date: 19 June 2026
Please note we are unable to provide sponsorship
Why join us?
This role will leverage expertise across the marketing mix to effectively deliver a commercially focused approach to multi-channel marketing strategies, exercising both integrated and omnichannel tactics. They are accountable for partnering with key stakeholders across all lines of the business to maximise revenue growth.
Key Requirements:
- Significant Experience Leading Brand Positioning Initiatives: A proven track record of successfully leading and executing brand repositioning strategies, particularly for well-known brands targeting a broad consumer base.
- Proven track record of developing and executing go-to-market strategies for brand growth and audience expansion across complex portfolios.
- Demonstrable experience in brand led launch campaigns which build brand equity.
- Proven Success in Developing and Executing High-Profile Mass Market Campaigns: Tangible examples of developing and implementing large-scale, integrated marketing campaigns that achieved significant reach, engagement, and commercial impact within a mass market. Quantifiable results are crucial.
- Strong commercial acumen with the ability to identify and capitalize on partnership and sponsorship opportunities.
- Excellent stakeholder management and communication skills, with the ability to champion brand vision and values.
- Proven ability to strategically manage and direct multiple marketing agencies (creative, media, PR, digital) to deliver high-quality work and achieve strategic objectives.
- Hands-on experience in devising and implementing digital-first approaches, including social, content, and paid strategies.
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Key Responsibilities:
- Accountability for defining and delivering against specific revenue targets for the RKC brand.
- Play a role in measuring and optimizing the Customer Lifetime Value (LTV).
- Collaborate in the creation and lead in the execution of USP’s, value props and messaging frameworks across each of our product marketing initiatives.
- Shape brand experience strategy across all touchpoints to strengthen connections with members, advocates, and new audiences.
- Champion the integration of brand vision, mission, and values into RKC culture, collaborating with the Unleashing Potential program leads.
- Utilise brand foundations to build audience segmentation and develops brand and marketing communication strategy and plans to unlock each segment.
- Act as a brand ambassador and guardian, clearly articulating brand architecture and ensuring consistency across all consumer touchpoints.
- Oversee all creative briefs, writing more complex briefs for impactful campaigns.
- Develop and deliver a high impact earned media strategy that enhances customer experiences and community engagement.
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Benefits:
- 25 days annual leave, increasing up to 30 days, in addition to statutory holidays. Staff may also receive additional days for any approved business closure days over the festive period in December. Option to buy up to five days of annual leave per year.
- Employer pension contributions double the percentage of your plan earnings, up to 8%.
- Life assurance equivalent to three times your basic salary (two times your basic salary for non-pension scheme members).
- Enhanced maternity, paternity, and adoption pay.
- Lifestyle discounts via our EAP and healthcare cashback programme.
- Discounts on Royal Kennel Club products and services.
- 4X Complimentary staff tickets to Crufts and Discover Dogs.
- Healthcare cashback programme with a fixed contribution paid for by the Royal Kennel Club.
- Free eye tests with a voucher towards the cost of your spectacles.
- Financial support for professional and vocational qualifications, with five days' study leave provided.
- Free access to The Royal Kennel Club Library and Art Gallery.
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Skills
Brand Positioning
Go-to-market Strategy
Integrated Marketing
Stakeholder Management
Agency Management
Digital Marketing
Revenue Growth
Customer Lifetime Value
Audience Segmentation
Brand Architecture
Creative Briefing
Earned Media Strategy
Omnichannel Marketing
Commercial Acumen
Value Proposition Development
Messaging Frameworks
Location