Aston Martin
Head of Business and Connected Car Strategy
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Department overview
Role within the CEO Function. The Strategy and Business Office function at Aston Martin Lagonda (AML) is responsible for Corporate Strategy, Product Strategy, Regulatory Engagement Strategy and Government affairs, Fleet CO2 and Credit Trades and Delivery, and Business Transformation.
Job purpose
Develop a framework of external data sources and the ongoing interpretation to drive Aston Martin strategy development. Embed a consistent approach (content and timing) using PESTLE analysis to drive an understanding of luxury market trends (automotive and non-automotive), demographic trends across the regions, economic factors etc. Work closely with the Executive Committee to lead, inform and shape the AML business strategy and product considerations.
Operate in a leadership role to develop the cross functional strategy for, and definition / implementation of AML connected car services for our next generation of cars, effectively operating as “VLD / business unit owner” for software enabled vehicle functions.
Identify potential and develop new revenue streams for the company and assess leverage opportunities with 3rd party associations from anonymized driver and vehicle data.
The role will work closely with our external technology partners and the AML IT, Product Marketing and Engineering teams to ensure both the vehicle and customer data is managed from the production line through the ownership cycle(s) to end of life of the car.
Key duties and responsibilities
- Develop sources of data to enable analytics (e.g. PESTLE) and a reporting structure that underpins the development of AML strategy with the Executive Committee
- Lead Ex Co workshops on topics relevant to AML strategy and ensure these are embedded within the annual business planning process.
- Develop materials to support the cascade of the external analytics to all stakeholders and lead deployment into functions through the Annual Planning process
- Lead the cross functional development, with the Product Marketing Team and Vehicle Engineering Attribute owner, and definition of digitally enabled AML core and USP features and services for the next generation of cars
- Derive ownership/usage insights to steer future product plans
- Develop the “digital twin” lifecycle plans for the car and for (multiple) customer ownership cycles, as a parallel activity stream to the physical vehicle lifecycles
- Lead the creation of required governance frameworks and for the technical delivery process / release criteria for connected car features and services into markets
- Develop, agree with the executive committee and maintain a connected car business plan
- Lead and govern the content planning process and establish appropriate links to Product Committee and Revenue Committee
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Experience and qualifications
Essential experience
- Extensive experience and proven track record of strategy development and implementation, and the sourcing and use of external data
- High level of business acumen and financial literacy with an ability to evidence the link between strategy and shareholder value creation
- Experience with Product Governance and Business Planning processes
- Understanding of digital services execution and data management
- Expert Project management experience
- Experience of both leading and supporting Business Planning processes
- A thorough understanding of the impact of environmental & sustainability compliance on the auto industry.
- Proven experience of interfacing with internal and external subject matter experts
- Strong understanding of data analytics, data privacy regulations, and data sharing
- Knowledge of the HLS brands, products, competitors, and positioning
Preferred experience
- Commercial / Finance / PMO / Data Services
Essential education/ qualifications
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- A degree in a numerate related subject preferred
Preferred education/ qualifications
- Business / Finance relevant
Required skills/ behaviours
- The confidence and tact to constructively challenge the business status and to act as a change agent
- Expert communication, influencing, facilitation and stakeholder management skills
- Strong collaborative and networking skills
- Takes accountability and can provide data to support decisions in complex and ambiguous environments
- Honest and transparent, with the ability to communicate complex ideas clearly to a broad range of stakeholders
- An individual who can apply analytical rigour
- An individual who can motivate, develop, empower and lead functional and cross-functional teams
- An individual with a continuous improvement mind-set who is resilient in the face of adversity
- Highly organised, diligent and process driven
Hiring manager - Sam Graham
Grade - SM
Positions - One
Belong at Aston Martin
At Aston Martin, we believe that the stunning beauty, craftsmanship, and artistry that define our brand come from the diverse voices and talents of our extraordinary team. We are committed to fostering a culture where everyone feels valued, respected, and empowered to thrive.
Your unique perspectives, shaped by your education, culture, ethnicity, race, gender identity, sexual orientation, age, religion, abilities, and more, are what make us stronger and more innovative. We celebrate the richness of diversity and actively seek individuals who bring something new to the table.
If you require any accommodations or support during the application process, please don’t hesitate to reach out. We’re here to ensure that you can bring your best, in every way.
Let’s build something remarkable together.
The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd
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