The Bicester Collection
Head of Business Development & Marketing, Europe
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We are extraordinary people creating extraordinary experiences. #extraordinarytogether
The Bicester Collection was founded on a simple idea and a rebellious spirit: 12 luxury shopping destinations, 1,500 boutiques, and 1,500 colleagues representing 63 nationalities. Our people are the reason we win — and the reason we continue to grow.
Supporting our 9 European Villages, our central International Markets team is hiring a Head of Markets, Europe.
The role
The Head of European Markets will lead regional strategy across priority source markets, with a focus on commercial performance, partner acquisition, brand visibility, and premium customer growth.
We are seeking a senior commercial leader to drive growth, partnerships, and market development across Europe.
Location: This role can be based close to any of our European Villages. It is a hybrid role with frequent travel.
Starting minimum salary: 96,000
What you'll be doing
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A few of the key responsibilities in this role:
- Drive market development strategies across key European territories to strengthen regional presence and unlock commercial growth.
- Identify, originate, and structure strategic partnerships with travel trade, luxury travel, mobility, accommodation, financial services, and tourism stakeholders across Europe.
- Drive revenue growth, market penetration, and premium customer acquisition across priority European markets.
- Set regional priorities and allocate focus based on market performance, opportunity, and strategic relevance.
- Lead regional marketing activations and partner campaigns aligned with brand and commercial objectives.
- Lead strategic relationships with key partners, agencies, and public stakeholders across European markets.
What we're looking for
We foster a culture of winning together, and we work hard to ensure everyone is supported to succeed. To thrive in this role, you'll bring:
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- Proven leadership experience across European markets within luxury travel, destination marketing and tourism.
- Strong commercial, partnership, and business development expertise in international B2B and B2B2C environments.
- Demonstrated ability to lead multi-market strategies and influence senior stakeholders across geographies.
What we offer
A warm welcome, the chance to build an ever-evolving career story, and benefits designed around your lifestyle, physical, mental, and social wellbeing.
Our commitment
We're proud to be a diverse and inclusive employer — and we mean it. The best ideas come from people who don't all think the same, and we welcome applications from every background. Come as you are.
The Bicester Collection exists to be experienced in the real world. To be actual, not virtual. To be lived. We'll never stop evolving. Are you ready for the challenge? #ExtraordinaryTogether
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