Salesfire
Head of Business Intelligence
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The role
Salesfire is seeking a Head of Business Intelligence to lead our data, analytics and insight function. This is a strategic leadership role responsible for transforming data into a competitive advantage across the business.
Reporting to the senior leadership team, you will oversee business intelligence, pricing analysis, CRM data operations, and customer insight generation, helping to drive smarter decision-making across the Commercial, Product, Marketing, and Customer Success teams.
A key responsibility will be unlocking the value of Salesfire’s identity graph and behavioural data assets, turning customer and shopping behaviour data into actionable insights that support both internal growth strategies and customer-facing products.
The part you’ll play
- Develop and own the company’s business intelligence and insight strategy, ensuring data supports key business objectives and growth plans.
- Establish best practices for data governance, reporting, quality assurance and accessibility across the organisation.
- Act as the authority on data, analytics and insight, championing a culture of evidence-based decision-making.
- Work closely with senior leadership to define key performance metrics and establish frameworks for measuring business success.
- Work with Product and Commercial teams to develop customer-facing insights, reporting products and value-added services.
- Identify opportunities to monetise data assets and create additional value for customers through advanced insight generation.
- Work alongside Product teams to ensure data remains a core component of Salesfire’s product strategy and future roadmap.
- Own pricing analysis and support pricing strategy across Salesfire’s products and services.
- Work closely with Commercial, Finance and Leadership teams to maximise revenue growth, profitability and customer lifetime value.
- Evaluate market trends and competitor positioning to ensure Salesfire remains commercially competitive.
- Manage and develop the CRM & Data function, providing leadership, coaching and prioritisation across CRM, reporting and data operations.
- Oversee HubSpot and connected systems, ensuring robust processes, data quality and operational efficiency.
- Ensure customer, prospect and Total Addressable Market (TAM) data remain accurate, scalable and commercially valuable.
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The skills you’ll need
Essential
- Proven experience leading a Business Intelligence, Analytics or Data function within a SaaS, eCommerce or technology business.
- Experience managing and developing data, CRM, analytics or insight teams.
- Strong commercial acumen with the ability to translate data into business outcomes and growth opportunities.
- Advanced analytical, reporting and dashboard development skills.
- Experience working with large datasets and multiple data sources.
- Ability to interpret customer behaviour and commercial performance data to drive strategic decisions.
- Excellent stakeholder management and communication skills.
- Strong project management and organisational skills.
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Desirable
- Experience within SaaS, eCommerce technology, martech, retail technology or customer data platforms.
- Experience working with identity graphs, customer intelligence platforms or behavioural data products.
- Experience owning or contributing to pricing strategy and commercial modelling.
- Experience with business intelligence platforms such as Power BI, Looker, Tableau or similar.
- Knowledge of SQL, data warehousing and modern analytics environments.
- Experience developing customer-facing analytics products or insight services.
- Familiarity with data enrichment platforms such as BuiltWith, Cognism, Apollo or similar technologies.
- Experience with HubSpot or similar CRM platforms.
The benefits
- EMI Share Scheme participation
- Opportunity to play a senior leadership role in shaping Salesfire’s data, pricing and insight strategy
- 24 holidays + bank holidays
- A collaborative work environment where your contributions are recognised and rewarded
- Exclusive discounts from our clients
- Company Pension Scheme
- A fully equipped kitchen stocked with fresh fruit and beverages
- A supportive team that values innovation and customer-centric solutions
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