Radnor Hills
Head of Channel - Foodservice
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About Radnor Hills
Nestled in the heart of mid-Wales, Radnor Hills is a fifth-generation family business producing a growing range of soft drinks using exceptionally pure spring water from our source.
Our still, sparkling and flavoured drinks are enjoyed by consumers across the UK, supported by strong customer partnerships, continued sales growth and a culture built around our people, products, customers, community and environment.
The opportunity
We are looking for an ambitious and commercially driven Head of Foodservice to lead the next stage of growth within one of our key sales channels.
This is not a turnaround role. You will take responsibility for an established and successful channel, lead a talented and highly regarded sales team, and work with customers and partners where strong relationships are already in place.
Your role will be to build on those foundations: developing our people, strengthening our commercial strategy, identifying new opportunities and ensuring Radnor Hills continues to grow profitably across the foodservice market. You will have significant ownership of the channel and work closely with colleagues across sales, marketing, operations, supply chain, finance and the wider senior leadership team. The position is based around our Knighton site, with hybrid working and regular UK travel.
Responsibilities
- Lead, support and develop a high-performing foodservice sales team, creating clear direction, accountability and an environment in which people can perform at their best.
- Develop and deliver a clear foodservice strategy that supports the wider ambitions of Radnor Hills.
- Take ownership of revenue, margin and profitability across the channel. Lead the annual commercial planning process, including budgets, forecasts, pricing, promotional investment, account plans and performance reviews.
- Build on our strong relationships with national and regional distributors, contract caterers, wholesalers, national operators and independent customers.
- Identify and convert new business opportunities across the foodservice market. Work with the team to build a strong, well-managed pipeline and open new routes to market, customers, listings and partnerships.
- Use sales data, market insight and customer intelligence to understand performance, prioritise opportunities and make well-informed commercial decisions. Ensure the CRM system is used effectively to provide clear visibility of customer activity, opportunities, commitments and next actions. Provide clear and accurate forecasts and represent the requirements of the foodservice channel across the wider business.
- Collaborate closely with marketing, production, logistics, supply chain, finance and demand planning to ensure commercial plans are realistic, well communicated and successfully delivered.
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Experience & qualities
You will be an experienced foodservice sales leader with a strong understanding of the market and a proven ability to deliver sustainable, profitable growth.
- Significant foodservice sales and account management experience.
- Experience of successfully leading, coaching and developing a sales team.
- Strong commercial and financial acumen, including budgeting, forecasting, pricing and margin management.
- A record of developing major customers and converting meaningful new business.
- The ability to create a strategy and translate it into clear, practical execution.
- Strong communication, influencing and negotiation skills.
- Confidence using data, CRM systems, Microsoft Excel and PowerPoint.
- An understanding of how sales decisions affect operations, supply chain and the wider business.
- The flexibility to travel regularly across the UK.
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We are looking for someone who is:
- Ambitious, energetic and motivated by growth.
- Commercially confident but grounded and approachable.
- Willing to listen to the team, customers and colleagues before reaching decisions.
- Strategic enough to see the bigger picture and practical enough to make things happen.
- Comfortable taking responsibility and accountable for delivering results.
- Passionate about developing people as well as growing sales.
You will be joining a business with strong brands, loyal customers, an excellent team and significant opportunity ahead. Experience within soft drinks, beverages or the wider FMCG sector would be advantageous, although leadership ability, foodservice knowledge and commercial potential are more important.
For the right person, this is an opportunity to make a visible contribution to the continued development of Radnor Hills, broaden their commercial leadership experience and play an influential role in the future growth of the business.
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